Company Research Report: Public Holdings, Inc.
Company Overview
Name: Public Holdings, Inc.
Mission: To make the public markets work for all people. The company emphasizes creating a multi-asset investing platform that is fast, secure, and frictionless for all users.
Founded: 2019
Founders: Not specifically mentioned.
Key People: CEO - Jannick Malling (mentioned in discussions about company strategy and offerings)
Headquarters: 228 Park Avenue South, Suite 97716, New York, NY 10003
Number of Employees: No information is available.
Revenue: No information is available.
Known For: Public Holdings, Inc. is known for introducing the concept of fractional investing through its investing platform, Public. The platform doesn't engage in payment for order flow (PFOF) on equities trades, focusing on transparency and giving the best possible trade execution price.
Products
1. Stocks
- Description: Offers access to investing in various U.S.-listed stocks.
- Key Features: Commission-free trading with transparency and no payment for order flow.
2. ETFs (Exchange-Traded Funds)
- Description: Diverse selection of ETFs available for investment.
- Key Features: Allows diversified exposure across different asset classes and sectors.
3. Crypto
- Description: Offered in partnership with Bakkt Crypto Solutions, LLC.
- Key Features: Allows trading in a broad range of cryptocurrencies, including Bitcoin and Ether.
4. Bonds
- Description: Includes corporate, Treasury, and municipal bonds.
- Key Features: Access to investment-grade and high-yield bonds with a self-directed approach.
5. Treasuries
- Description: Provides investment in six-month U.S. Treasury Bills.
- Key Features: Yields from T-bill investments with automatic reinvestments at maturity.
6. High-Yield Cash Account
- Description: Secondary brokerage account with interest earnings.
- Key Features: 4.6% APY with FDIC insurance through partner banks and no fees or subscription requirements.
7. Premium
- Description: Enhanced platform experience with additional tools and insights.
- Key Features: Includes deeper fundamental data, performance metrics, and institutional-grade research.
8. Alpha
- Description: AI research assistant powered by OpenAI’s GPT-4.
- Key Features: Provides real-time and historical market data, allowing detailed analysis and insights.
Recent Developments
1. New Products & Features:
- Music Royalties: Recently introduced as a new asset class allowing investment in fractional shares of hit songs, providing passive income opportunities.
- Options Trading: Launched in 2024 with a unique revenue-sharing model where 50% of options revenue is shared with customers, earning $0.06–$0.18 per contract.
- High-Yield Cash Account: Launched offering an industry-leading 4.6% APY without fees or subscriptions.
2. Partnerships:
- Partnership with Bakkt for offering cryptocurrency services.
3. Strategic Shifts:
- In 2021, Public Holdings, Inc. made the strategic decision to exit the payment for order flow (PFOF) for equities trades, aligning interests with customers and focusing on optimal trade execution.
4. Technological Advancements:
- Introduction of Alpha, an AI-powered assistant that complements the investing experience, offering comprehensive market data to enable informed decision-making.
5. Acquisitions:
- Acquired the investing platform Otis in 2022 to include alternative assets in their offering, enhancing diversification opportunities for investors.
This report provides a comprehensive understanding of Public Holdings, Inc., its offerings, and recent market activities based on available data.
