Pubstack Company Market Research Report

Company Overview

Name: Pubstack
Mission: Making monetisation easy, transparent, and performant for each & every publisher.
Founded: No information is available
Founders: Guillaume Polaert & Loïc Sfiligoi
Key People:

Guillaume Polaert (Co-Founder)

Loïc Sfiligoi (Co-Founder)

Romain Niccoli (ex co-founder and CTO @ Criteo)

Marc Pfohl (CMO @ Expedia)

Alexei Chemenda (CRO @ Adikteev)

Hervé Brunet (ex-CEO & Founder of Stickyads)

Jean Canzoneri (ex-CEO & Founder of Ogury)

Headquarters: Paris, France
Number of Employees: No information is available
Revenue: No information is available
Known For:
Pubstack is known for their SaaS platform that provides modern analytics and automation capabilities to help publishers thrive by making their monetisation process easy and efficient.

Products

Overview

Pubstack offers a single-stop no-code ad management solution for publishers. The platform is designed to assist in building, monitoring, and optimizing programmatic ad stacks.

Detailed Product Breakdown

1. Pubstack Platform

High-Level Description:

A no-code platform for ad management that enables publishers to build, analyze, and optimize their ad stacks.

Key Features:

Build Your Ad Stack:

Allows configuration of ad inventory without coding.

Integrates over 100 third-party monetisation partners to reduce release time and facilitate experimentation.

Analyse Your Performance:

Centralizes ad revenue data for comprehensive analysis.

Offers granular interactive data, advanced A/B testing, and visualization capabilities to enable data-driven decisions.

Optimise Your Revenue:

Implements advanced monetization techniques such as Ad Refresh, Floor Pricing, Lazy Loading, and A/B testing without requiring development teams.

Recent Developments

Recent Developments:

Fundraising:

Successful $6M Series A funding round for accelerating product development and global sales announced on 22/03/2022.

Partnership Announcements:

Extended partnership with Reworld Media for optimizing advertising stack (22/02/2024).

Partnership with Snack Media for enhancing publisher yield (02/02/2024).

Partnership with The Independent to optimize their advertising stack (14/12/2023).

Partnership with M Publicité for managing advertising for Le Monde and L’Obs Group websites (05/12/2023).

Technological Advancements:

Launch of GAM Overview Dashboard for publishers to explore and analyze ad stack using Google Ad Manager data (07/02/2023).

New Product Launches

No information is available

New Features Added to Existing Products

Ad Management Enhancements:

Continuation of advanced monetization techniques which include A/B testing, Ad Refresh, Floor Pricing, Lazy Loading, etc.

Enhanced visualization and data analytics capabilities for comprehensive performance monitoring and granular insights.

New Partnerships

Reworld Media

Snack Media

The Independent

M Publicité

Conclusion

Pubstack stands out with its robust no-code platform designed to simplify and optimize publisher monetization. From advanced A/B testing capabilities to seamless integration with over 100 third-party monetization partners, the platform provides comprehensive solutions tailored to help publishers enhance their ad revenues. With continuous product and partnership developments, Pubstack positions itself as a significant player in the Adtech landscape, focusing on transparency and efficiency.