Pubstack Company Market Research Report



Company Overview



Name: Pubstack
Mission: Making monetisation easy, transparent, and performant for each & every publisher.
Founded: No information is available
Founders: Guillaume Polaert & Loïc Sfiligoi
Key People:
- Guillaume Polaert (Co-Founder)
- Loïc Sfiligoi (Co-Founder)
- Romain Niccoli (ex co-founder and CTO @ Criteo)
- Marc Pfohl (CMO @ Expedia)
- Alexei Chemenda (CRO @ Adikteev)
- Hervé Brunet (ex-CEO & Founder of Stickyads)
- Jean Canzoneri (ex-CEO & Founder of Ogury)

Headquarters: Paris, France
Number of Employees: No information is available
Revenue: No information is available
Known For:
Pubstack is known for their SaaS platform that provides modern analytics and automation capabilities to help publishers thrive by making their monetisation process easy and efficient.

Products



Overview


Pubstack offers a single-stop no-code ad management solution for publishers. The platform is designed to assist in building, monitoring, and optimizing programmatic ad stacks.

Detailed Product Breakdown



1. Pubstack Platform



- High-Level Description:
- A no-code platform for ad management that enables publishers to build, analyze, and optimize their ad stacks.
- Key Features:
- Build Your Ad Stack:
- Allows configuration of ad inventory without coding.
- Integrates over 100 third-party monetisation partners to reduce release time and facilitate experimentation.
- Analyse Your Performance:
- Centralizes ad revenue data for comprehensive analysis.
- Offers granular interactive data, advanced A/B testing, and visualization capabilities to enable data-driven decisions.
- Optimise Your Revenue:
- Implements advanced monetization techniques such as Ad Refresh, Floor Pricing, Lazy Loading, and A/B testing without requiring development teams.

Recent Developments



- Recent Developments:
- Fundraising:
- Successful $6M Series A funding round for accelerating product development and global sales announced on 22/03/2022.
- Partnership Announcements:
- Extended partnership with Reworld Media for optimizing advertising stack (22/02/2024).
- Partnership with Snack Media for enhancing publisher yield (02/02/2024).
- Partnership with The Independent to optimize their advertising stack (14/12/2023).
- Partnership with M Publicité for managing advertising for Le Monde and L’Obs Group websites (05/12/2023).
- Technological Advancements:
- Launch of GAM Overview Dashboard for publishers to explore and analyze ad stack using Google Ad Manager data (07/02/2023).

New Product Launches


No information is available

New Features Added to Existing Products


- Ad Management Enhancements:
- Continuation of advanced monetization techniques which include A/B testing, Ad Refresh, Floor Pricing, Lazy Loading, etc.
- Enhanced visualization and data analytics capabilities for comprehensive performance monitoring and granular insights.

New Partnerships


- Reworld Media
- Snack Media
- The Independent
- M Publicité




Conclusion



Pubstack stands out with its robust no-code platform designed to simplify and optimize publisher monetization. From advanced A/B testing capabilities to seamless integration with over 100 third-party monetization partners, the platform provides comprehensive solutions tailored to help publishers enhance their ad revenues. With continuous product and partnership developments, Pubstack positions itself as a significant player in the Adtech landscape, focusing on transparency and efficiency.