Company Research Report: Pumpjack Dataworks

Company Overview

• Name: Pumpjack Dataworks

• Mission: To provide a turnkey solution for rights holders to unlock intelligence gridlock, empowering businesses in the sports industry and fostering revenue generation by understanding and leveraging fan data.

• Founded: No information is available

• Founders: No information is available

• Key People: No information is available

• Headquarters: Fort Worth, Dallas, London, Karachi

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Pumpjack Dataworks is known for organizing, valuing, and trading fan data in the sports and entertainment industry through its platform, Fanbank™.

Products

Fanbank™

• Description: Fanbank™ is Pumpjack's flagship platform, designed to transform how sports organizations handle their fan data. It provides a comprehensive solution for data organization, valuation, and commercialization.

Key Features:

1. Organize:

• Unify various data sources to deliver actionable insights.

• Segment fanbase and understand their behaviors and engagement patterns.

• Set and measure goals to track campaign performance.

• Advanced audience overviews to visualize fanbase and identify key segments.

2. Value:

• Transactional Value: Calculates and reports the lifetime value of each fan.

• Commercial Value: Crystallizes the commercial worth of the fan database, enhancing collaboration with partners and sponsors.

• Profile Value: Analyzes data points to assess the balance sheet asset value of the fanbase.

3. Trade:

• Provides a marketplace for sports and entertainment fan data, enabling commercial partners to access this data to create new revenue streams.

Recent Developments

• Partnerships:

• March 2023: Announced a partnership with World Netball.

• December 2021: Partnered with Immuta for data governance solutions.

• November 2021: Collaborated with XTIXS for digital ticketing and analytics.

• October 2021: Partnered with Molecula to enhance big data intelligence.

• December 2020: Launched a Commercial Intelligence Service in collaboration with TSC.

• July 2020: Made strategic announcements with World Table Tennis and Williams F1.

• New Products: No information is available

• New Features: No information is available

• Other Developments:

• April 2022: Published insights on the power of measurable data.

• May 2022: Addressed fan data as a valuable asset in their articles.

• March 2022: Recognized for leading MLR's fan-data commercial strategy.

Conclusion

Pumpjack Dataworks has established itself as a pivotal player in the sports industry by offering solutions to maximize fan data valuation and commercialization. Through strategic partnerships and its core product, Fanbank™, the company empowers sports organizations to transform their data into substantial revenue opportunities.