PURE Property Management Market Research Report

Background

Overview

PURE Property Management is a rapidly growing, tech-enabled residential property management company headquartered in Los Gatos, California. Established in October 2020, the company has swiftly expanded its operations across the United States, managing over 25,000 residential properties in more than 50 premier markets across 22 states.

Mission and Vision

PURE's mission is to "band together, build together," focusing on innovating property management and technology to elevate the industry. The company's vision is to make renting a home simple and satisfying for all, aiming to become the first nationwide brand to provide premium residential living experiences and management.

Primary Area of Focus

PURE specializes in managing single-family residential properties, leveraging advanced technology to streamline operations and enhance both investor and resident experiences. The company emphasizes unifying operations and developing proprietary technology to reduce complexity and simplify the management experience.

Industry Significance

As one of the fastest-growing property management firms in the U.S., PURE has been recognized for its exceptional workplace culture and rapid expansion. In 2025, it was named to Inc.'s Best Workplaces list and ranked No. 16 on Inc.'s Regionals: Pacific list, highlighting its significant impact in the property management industry.

Key Strategic Focus

Core Objectives

Expansion: Achieve nationwide coverage by acquiring and integrating property management companies across the U.S.

Technology Integration: Develop and deploy proprietary technology to enhance operational efficiency and service quality.

Customer Satisfaction: Provide simple and satisfying experiences for both investors and residents.

Specific Areas of Specialization

Property Management: Comprehensive services including rent collection, maintenance, and resident relations.

Technology Solutions: Development of AI-native platforms to automate and optimize property management processes.

Key Technologies Utilized

AI and Machine Learning: To inform technology platforms that increase teamwork, productivity, and satisfaction.

Proprietary Software: Developed to reduce complexity and simplify the management experience.

Primary Markets Targeted

PURE operates in over 50 premier, investable markets across 22 states, including major cities such as Los Angeles, Dallas-Fort Worth, Denver, Nashville, and Portland.

Financials and Funding

Funding History

Initial Funding: In 2022, PURE secured a $50 million financing at a $300 million valuation to support its rapid expansion.

Recent Funding Rounds

2023: Completed 70 acquisitions, with plans to reach 100 acquisitions by 2024.

Notable Investors

Specific investor details are not publicly disclosed.

Utilization of Capital

Acquisitions: Funding has been primarily used to acquire and integrate property management companies.

Technology Development: Investments in developing proprietary technology platforms to enhance operational efficiency.

Pipeline Development

Key Pipeline Candidates

PURE has completed 70 acquisitions since its inception, with plans to reach 100 acquisitions by 2024.

Stages of Development

Integration: Ongoing integration of acquired companies into PURE's operations.

Technology Deployment: Continuous development and deployment of proprietary technology platforms.

Target Conditions

Focus on single-family residential properties across major U.S. markets.

Anticipated Milestones

2024: Achieve 100 acquisitions.

2025: Expand operations to all 50 states.

Technological Platform and Innovation

Proprietary Technologies

PURE Playbooks: Standardized processes and best practices for property management.

AI-Native Platforms: Technology solutions designed to automate and optimize property management tasks.

Significant Scientific Methods

Data Analytics: Utilized to inform decision-making and improve service delivery.

Machine Learning Algorithms: Employed to enhance predictive maintenance and operational efficiency.

Leadership Team

Executive Profiles

Mike Catalano: Co-founder and General Partner. Over 20 years of experience in property management and real estate. Leads strategic direction and acquisitions.

Joseph Polverari: Co-founder and General Partner. Background in technology and fintech. Focuses on technology integration and innovation.

Kevin Thompson: Head of Finance. Responsible for financial strategy and operations.

Rob Gagliasso: General Counsel. Oversees legal affairs and compliance.

Jock McNeill: VP of Acquisitions. Leads acquisition strategy and integration.

Jennifer Newton: VP of Partner Integrations. Manages relationships with acquired companies.

Greg Riggs: VP of Finance. Supports financial operations and strategy.

Alexis Allen: VP of Product. Leads product development and innovation.

Mark Rushton: VP of Engineering. Oversees technology development and infrastructure.

David LaPlante: VP of Marketing. Responsible for brand strategy and communications.

Jake Caruso: VP of HR & Administration. Manages human resources and administrative functions.

Competitor Profile

Market Insights and Dynamics

The U.S. property management industry is highly fragmented, with numerous small to mid-sized companies operating across various regions. PURE's rapid expansion and technology-driven approach position it as a significant player in this evolving market.

Competitor Analysis

Greystar Real Estate Partners: A global leader in rental housing property management, with over 798,272 units managed in the U.S. as of 2024.

Evernest: Manages over 13,000 units across multiple states, focusing on single-family homes and small multifamily properties.

Poplar Homes: Over 10,000 units under management, specializing in single-family rentals.

Strategic Collaborations and Partnerships

PURE has not publicly disclosed specific strategic collaborations or partnerships.

Operational Insights

PURE's focus on technology integration and rapid expansion differentiates it from competitors, enabling streamlined operations and enhanced service delivery.

Strategic Opportunities and Future Directions