Purepost, Inc. Market Research Report

Background

Company Overview

Purepost, Inc. is a veteran-owned B Corporation founded in November 2017 and headquartered in San Francisco, California. The company specializes in skills-based internal hiring and workforce planning, offering cloud-based software solutions that translate diverse work experiences—both military and civilian—into transferable hard, soft, and technical skills. This approach enables organizations to effectively match talent to roles, enhancing workforce efficiency and inclusivity.

Mission and Vision

Purepost's mission is to level the playing field in talent acquisition by providing services that not only match talents but also help unlock an individual's full competencies and skills. The company envisions advancing careers and assisting organizations in quickly and easily integrating the best talent into their workforce.

Industry Significance

As a veteran-owned B Corporation, Purepost holds a unique position in the market, focusing on translating military experience into civilian skills. This specialization addresses the challenges faced by veterans transitioning to civilian careers and supports organizations in tapping into this valuable talent pool.

Key Strategic Focus

Core Objectives

Skills Translation: Developing proprietary software that accurately converts military and civilian work experiences into recognized civilian competencies.

Inclusive Hiring: Promoting diversity and inclusion by facilitating the integration of veterans and individuals from diverse backgrounds into the workforce.

Workforce Optimization: Assisting organizations in identifying and utilizing internal talent effectively, thereby enhancing overall productivity.

Areas of Specialization

Veteran Employment: Focusing on aiding veterans in translating their military experience into civilian job opportunities.

Skills-Based Hiring: Implementing a skills-based approach to hiring, moving beyond traditional qualifications to assess actual competencies.

Key Technologies Utilized

Proprietary Competency Database: A database built by industry experts and behavioral scientists with 50 years of experience to help unlock individual competencies, skills, and fit.

Cloud-Based Software Solutions: Utilizing cloud technology to provide scalable and accessible services for both job seekers and employers.

Primary Markets Targeted

Veterans and Service Members: Assisting those transitioning from military to civilian careers.

Employers Seeking Diverse Talent: Organizations aiming to diversify their workforce by integrating veterans and individuals with diverse backgrounds.

Financials and Funding

Funding History

As of the latest available data, Purepost has raised approximately $10 million in funding.

Recent Funding Rounds

Specific details regarding recent funding rounds, including dates and investor identities, are not publicly disclosed.

Notable Investors

Information about individual investors is not publicly available.

Utilization of Capital

The capital raised is primarily utilized for:

Product Development: Enhancing and expanding the capabilities of their cloud-based software solutions.

Market Expansion: Increasing outreach to both job seekers and employers to broaden the user base.

Operational Scaling: Building infrastructure to support a growing team and client base.

Pipeline Development

Key Products and Services

Purepost Passport: A tool for job seekers that translates work experiences into a unique skills profile, facilitating job matching.

Purepost Compass: A service for career counselors and outplacement professionals to assist clients in translating their experiences and matching them to suitable roles.

Purepost Sonar: A platform for employers to find skilled professionals, expedite the hiring process, and identify internal talent.

Target Conditions and Timelines

While specific timelines for product development milestones are not publicly disclosed, the company continues to refine its offerings to better serve job seekers, career professionals, and employers.

Technological Platform and Innovation

Proprietary Technologies

Competency Database: A proprietary database built by industry experts and behavioral scientists with 50 years of experience to help unlock individual competencies, skills, and fit.

Significant Scientific Methods

Behavioral Science Integration: Incorporating behavioral science principles to enhance the accuracy and relevance of skills translation.

Data Science Applications: Utilizing data analytics to continuously improve the matching process between job seekers and employers.

Leadership Team

Key Executives

Anthony Garcia: CEO & Co-Founder. Anthony served as a Captain and Medical Evacuation Officer in the U.S. Army and holds an MBA from Cornell University.

Matt Louis: President. Matt has experience with Deloitte, GE, and P&G, and is the author of "Mission Transition." He is also a U.S. Army Veteran.

Tony Garcia, Sr., Ph.D.: Chief Science Officer. Tony has held positions at HEB Grocery and is a U.S. Army Veteran.

Dan Kim: Chief Marketing Officer. Dan has experience with Techstars and LinkedIn, holds an MBA from Cornell, and is a U.S. Army Veteran.

Competitor Profile

Market Insights and Dynamics

The market for skills-based hiring and workforce planning is growing, with increasing emphasis on diversity and inclusion. Organizations are seeking innovative solutions to effectively match talent to roles, especially in the context of veteran employment.

Competitor Analysis

While specific competitors are not detailed in the available information, companies in the HR technology and talent acquisition space focusing on skills-based hiring and veteran employment are potential competitors.

Strategic Collaborations and Partnerships

Significant Collaborations

Department of Labor VETS Program: Purepost is a proud partner of the U.S. Department of Labor VETS program, assisting veterans in transitioning to civilian careers.

Operational Insights

Strategic Considerations

Purepost's focus on skills-based hiring and veteran employment positions it uniquely in the market, catering to organizations aiming to diversify their workforce and effectively integrate veterans.