pureprofile

Background

Founded in 2000 and headquartered in Surry Hills, Australia, Pureprofile is a global data and insights organization specializing in online research solutions for agencies, marketers, researchers, brands, and businesses. Operating across North America, Europe, and the Asia-Pacific (APAC) regions, the company has served over 850 clients. Pureprofile's mission is to reward individuals for sharing their thoughts, opinions, and behaviors, thereby providing businesses with valuable, actionable insights for informed decision-making. Their vision is to extract more value from global information, fostering deeper connections between organizations and their audiences.

Key Strategic Focus

Pureprofile's strategic focus centers on delivering high-quality data and insights through innovative technology platforms. The company emphasizes:

• Global Consumer Panel: Offering direct access to millions of consumers worldwide, enabling clients to gather real-time insights.

• Research Technology (ResTech): Providing proprietary SaaS solutions that integrate real data with advanced technology, empowering clients to stay ahead of the competition.

These services cater to a diverse range of industries, including advertising, marketing, business services, and more.

Financials and Funding

As of the fiscal year ending June 30, 2024, Pureprofile reported a record revenue of AUD 48.1 million, marking a 10% increase from the previous year. The company achieved its first-ever full-year positive net profit after tax of AUD 0.1 million, a significant improvement from a loss of AUD 1.9 million in FY23. Adjusted EBITDA stood at AUD 4.4 million. Notably, revenue from the company's platform surged by 88%.

Technological Platform and Innovation

Pureprofile distinguishes itself through its proprietary technological platforms and innovative methodologies:

• Audience Builder Platform: Hosts panels for numerous global partners, facilitating efficient data collection and analysis.

• Integration with SampleNinja: In March 2022, Pureprofile integrated SampleNinja's panel management software, enhancing global coverage and streamlining panel management capabilities, including recruitment, profiling, sampling, and rewards.

• AI-Powered Video Surveys: Launched in December 2024, this feature captures nuanced consumer insights, enriching business decision-making processes.

Leadership Team

Pureprofile's leadership comprises experienced professionals driving the company's strategic initiatives:

• Martin Filz: Chief Executive Officer, leading the company's global operations and growth strategies.

• Tim Potter: Managing Director for the UK, EU, and US markets, overseeing regional expansion and client relations.

• Young Ham: Global Head of Innovation & Partnerships, focusing on developing and nurturing strategic alliances.

• Samantha Cooke: Senior Partnerships Manager UK, responsible for expanding the Audience Builder solution in the UK market.

Leadership Changes

In October 2023, Pureprofile appointed Samantha Cooke as Senior Partnerships Manager UK and Tyrone S’ng as Client Development Manager, strengthening the UK team and reinforcing the company's market position.

Competitor Profile

Market Insights and Dynamics

The global market research industry is experiencing significant growth, driven by the increasing demand for data-driven decision-making. The integration of advanced technologies, such as AI and machine learning, is transforming data collection and analysis processes, offering deeper insights into consumer behavior.

Competitor Analysis

Pureprofile operates in a competitive landscape with several notable players:

• SurveyMonkey: Offers a user-friendly platform for creating and distributing surveys, widely used across various industries.

• Qualtrics: Provides comprehensive experience management solutions, including advanced survey tools and analytics.

• Google Workspace: While primarily an office suite, it includes forms and survey tools integrated with other productivity applications.

These competitors focus on survey software and data collection, each bringing unique strengths to the market.

Strategic Collaborations and Partnerships

Pureprofile has engaged in several strategic partnerships to enhance its offerings:

• iGoDirect Partnership: In April 2022, Pureprofile partnered with iGoDirect to develop enhanced loyalty programs, combining data insights with customer engagement strategies.

• Horizon Research Collaboration: In July 2024, the company partnered with Horizon Research to create New Zealand's most diverse consumer insights community, expanding its reach and data quality.

Operational Insights

Pureprofile's strategic initiatives, including technological integrations and market expansions, have bolstered its competitive position. The company's focus on delivering high-quality data through innovative platforms provides a distinct advantage in the market research industry.

Strategic Opportunities and Future Directions

Looking ahead, Pureprofile aims to:

• Expand Global Footprint: Continue growth in international markets, particularly in the US, UK, and India.

• Leverage AI and Technology: Utilize AI-driven solutions to enhance data collection and analysis capabilities.

• Strengthen Partnerships: Forge new alliances to diversify service offerings and reach broader audiences.

These strategies position Pureprofile to capitalize on emerging opportunities and maintain its trajectory of growth and innovation.

Contact Information

For more information, visit Pureprofile's official website.

Social Media Profiles:

• LinkedIn:

• Twitter:

• Facebook: