PC

Purple Dot The Pre Commerce Company

www.getpurpledot.com link_icon

Purple Dot Company Research Report



Company Overview


Name: Purple Dot

Mission of the Company: Purple Dot aims to help eCommerce sell flexibly and fluidly, enabling the industry to sell more and reduce unsold inventory stored in warehouses globally.

Founded: 2019

Founders: No information is available.

Key People: No information is available.

Headquarters:
  • Charlotte, NC, USA

  • London, UK


Number of Employees: No information is available.

Revenue: No information is available.

What is the Company Known For:
Purple Dot is known for its pre-order management platform that enables eCommerce brands to sell before stock arrives, thus reducing overproduction and unsold inventory.

Products


Product: Purple Dot Pre-Order Management Platform

High-Level Description: Purple Dot provides a comprehensive solution to manage pre-orders, allowing eCommerce businesses to sell products before they have stock.

Key Features:
  • Demand Forecasting:

  • Understand demand and sell-through earlier than ever before using proprietary latent demand tools.

  • Mixed In-Stock and Pre-Order:

  • Customers can checkout with a mixed cart of both in-stock and pre-order products, choosing to ship together or separately.

  • Automated Reactions to Stock Levels:

  • Automatically flip between in-stock and pre-order experiences to optimize availability.

  • Split Payments:

  • Offers payment flexibility, such as charging 50% on checkout and 50% on shipping.

  • Pre-Order Customer Experience:

  • Provides clear UX, dedicated post-purchase emails, and a self-service portal for customers to manage their pre-orders.

  • FTC Compliance:

  • Ensures regulatory compliance when charging upfront for pre-orders.


Recent Developments


Recent Developments:
  • Launch of the new Shopify app, enabling a self-serve integration with pre-order functionalities.


New Products Launched:
No information is available.

New Features Added to Existing Products:
  • Enhancements to the pre-order management platform, including deeper configurations for splitting mixed ship-date orders and automated workflows.

  • Integration with Shopify and Salesforce Commerce Cloud, offering extensive downstream compatibility and FTC compliance.


New Partnerships:
No information is available.

Case Studies


  • Azio Beauty: Uses Purple Dot to optimize product launches and reduce storage costs.

  • US Farm & Butchery Company: Improved their pre-order process efficiency and captured more sales.

  • LØCI: Increased sales of out-of-stock products by 89%.

  • Knockaround: Maximized pre-order sales with Split Payments, achieving 60% sell-through before product arrival.


Other Information


  • Shopify App:

  • Key Features:

  • Customer cards vaulted on checkout and charged when ready to ship.

  • Self-service cancel and amend tools with email updates.

  • Pricing: Free installation for first 10 pre-orders, then $0.95 per pre-order.


  • General Statistics:

  • Sell-Through Before Stock Arrival: Up to 95%.

  • Increase in Overall Sell-Through: Up to 50%.

  • Reduction in Returns: Up to 40%.


Insights & Best Practices


  • "The Reverse of Buy Now, Pay Later: Split Payments for Pre-Orders": Focused on operationalizing split payments to enhance pre-order experiences.

  • "Building Customer Trust Around Pre-orders": Ensuring regulatory compliance in pre-orders to build customer trust.


For more information, contact Purple Dot at support@getpurpledot.com or visit their websites at [Purple Dot](https://www.getpurpledot.com).