Overview
Purple Rock Scissors (PRPL) is a strategic creative agency headquartered in Orlando, Florida, known for its adeptness in designing and developing digital products. Specializing in aligning global brands with their audiences through innovative digital experiences, PRPL operates at the convergence of creativity and technology. Their projects are designed to meet both market demands and client expectations.
Key Offerings
Purple Rock Scissors provides a broad range of services, including:
- Strategy & Business Consulting:
- Research & Data Analysis
- Branding & Positioning
- Go To Market Strategy
- Innovation
- Design Services:
- User Experience (UX) & Visual Design
- Information & Environmental Design
- Editorial Design
- Content Creation:
- Copywriting & Social Media
- Interactive Media, Motion Design, and Photography
- Technology Solutions:
- Application & Web Development
- Enterprise Content Management Systems (CMS)
- Emerging Technologies and eCommerce Solutions
PRPL is also known for staff augmentation services, offering skilled professionals for temporary roles.
Company Philosophy
Purple Rock Scissors fosters a culture emphasizing empathy, intuitive design, and technology to drive innovation. The agency supports a flexible work environment that encourages the exploration of alternative workspaces and practices to fuel creativity.
Leadership Team
- Bobby Jones - Founder & CEO: Visionary leader honored as a Hall of Fame inductee at Full Sail University.
- Rich Wahl - President & Chief Operating Officer: Expert in brand development and operational management.
- Michael Parler - Vice President of Operations: Specialist in holistic digital strategy and service delivery.
- Mark Malta - Vice President of Experience: Leads creative initiatives focused on design and user experience.
- Tanya Zeiher - Vice President of People: Manages talent acquisition and corporate culture enhancement.
Other key personnel include Francesca Parker (Director of Project Management), Cassie Tangney (Design Director), Adam Bullinger (Manager Finance), Kresten Fisher (Strategy Department Manager), Chris Sell (Development Manager), and Heather Thomas (Project Manager).
Strategic Collaborations and Achievements
Purple Rock Scissors partners with prominent global brands to develop multi-channel experiences. Their dedication to technology innovation is evidenced by their involvement in pioneering Augmented Reality (AR) and Virtual Reality (VR) projects. PRPL's notable collaborations include transformative digital endeavors with major cultural and entertainment entities. For collaborations, contact PRPL via their [official website](https://purplerockscissors.com/contact).
Competitor Profiling
Purple Rock Scissors positions itself within the digital marketing services sector with an estimated annual revenue of $5.2 million and a workforce of 45 employees. Despite experiencing a 22% decline in employee growth last year, PRPL continues to innovate and create impact with its diverse team of strategists, creatives, and engineers.
Competitors Overview
PRPL faces strong competition within the digital marketing and technology services industry. Key competitors include:
- CCG Analytics Solutions and Services: Focuses on transforming businesses into data-driven enterprises, with a revenue of $8.7M and 67 employees.
- Farelogix: Specializes in distribution technology for the travel sector, generating $27.3M in revenue with 175 employees.
- AgileThought: A leader in digital transformation services, earning $265.1M with 1,306 employees.
- LeanSwift: Offers eCommerce and mobile solutions and integrates ERP solutions, with a revenue of $8.9M and 68 employees.
Additionally, smaller agencies such as SmartSites, Design Pickle, and WebFX provide similar digital product services.
Competitive Positioning
Although a mid-sized agency, Purple Rock Scissors competes through strategic creative solutions and deep industry insights. While competitors such as AgileThought and Farelogix have larger revenues and client bases, PRPL carves a niche by specializing in creativity-driven and personalized client engagement through emerging technologies and quality design. PRPL leverages strong team dynamics and specialized skill sets to maintain a robust position in a competitive environment.
