Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU) is a leading attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations across the United States, Canada, and Iceland. The company's mission is to connect guests with the world's most remarkable places through unique and immersive experiences. Pursuit's portfolio includes 15 world-class attractions and 28 distinctive lodges, complemented by integrated restaurants, retail outlets, and transportation services, enabling visitors to explore and connect with stunning national parks and renowned global travel locations.
Key Strategic Focus
Pursuit's strategic focus revolves around the "Refresh, Build, Buy" growth strategy:
- Refresh: Enhancing existing assets to improve guest experiences, strengthen market positions, and maximize returns.
- Build: Developing new guest experiences and revenue streams that leverage economies of scale and scope.
- Buy: Acquiring strategic assets that enhance guest experiences, achieve economies of scale, and improve financial performance.
This approach aims to scale the company's operations meaningfully through high-return growth opportunities.
Financials and Funding
As of 2020, Pursuit reported revenues of $415 million, with assets totaling $853 million and equity of $95 million. The company is publicly traded on the New York Stock Exchange under the symbol PRSU and is a component of the S&P SmallCap 600 index.
Pipeline Development
Pursuit continually seeks to expand its portfolio by developing new attractions and lodging experiences in iconic destinations. The company's growth journey includes investments in refreshing existing assets, building new experiences, and acquiring strategic properties to enhance its offerings.
Technological Platform and Innovation
Pursuit integrates various technological platforms to enhance operational efficiency and guest experiences. The company's tech stack includes tools such as CircleCI for continuous integration, Salesforce for customer relationship management, and Google Workspace for collaboration. These technologies support Pursuit's commitment to delivering high-quality, seamless experiences to its guests.
Leadership Team
- David W. Barry: President and Chief Executive Officer.
- Ellen M. Ingersoll: Chief Financial Officer.
- Bo Heitz: Chief Financial Officer, appointed on December 1, 2024.
- Cathy Tang: Chief Legal Officer and Corporate Secretary, appointed on March 24, 2025.
These leaders bring extensive experience in the hospitality and attractions industry, guiding Pursuit's strategic initiatives and growth.
Leadership Changes
Recent significant appointments include Bo Heitz as Chief Financial Officer in December 2024 and Cathy Tang as Chief Legal Officer and Corporate Secretary in March 2025. These additions strengthen Pursuit's leadership team as the company continues to expand its market presence.
Competitor Profile
Market Insights and Dynamics
The global attractions and hospitality industry is characterized by significant growth potential, driven by increasing consumer demand for unique travel experiences. Pursuit operates in a competitive landscape with several key players offering similar services.
Competitor Analysis
Pursuit's competitors include companies like Alaskan Dream Cruises, Virgin Voyages, and The Ritz-Carlton Yacht Collection. These companies focus on providing luxury travel experiences in various iconic destinations, similar to Pursuit's offerings.
Strategic Collaborations and Partnerships
Pursuit has engaged in partnerships promoting environmental sustainability, demonstrating a commitment to eco-friendly practices. The company has also integrated technologies like Crazy Egg, Kentico, and Salesforce Marketing Cloud Account Engagement to enhance customer engagement and data-driven marketing strategies.
Operational Insights
Pursuit's strategic considerations include enhancing guest experiences through technological integration and sustainability initiatives. The company's competitive advantages lie in its unique experiential offerings and strategic partnerships that expand its market reach.
Strategic Opportunities and Future Directions
Pursuit's strategic roadmap focuses on expanding its portfolio through the "Refresh, Build, Buy" strategy, aiming to enhance guest experiences and achieve profitable growth. The company's current strengths position it to capitalize on future opportunities in the attractions and hospitality industry.
Contact Information
- Website: pursuitcollection.com
- LinkedIn: Pursuit Collection
- Headquarters: Denver, Colorado, United States
