Company Profile: PURVII

Background

PURVII, pronounced "pure-vee," is a company operating in the nutritional supplements and health technology sector. Founded by Tony and Jenny Lusby, the company is headquartered in St. Pete Beach, Florida. PURVII's mission is to offer hope and inspiration in every area of life, including optimal health, lifestyle, personal growth, purpose, and opportunity. The company values faith, family, honesty, integrity, and living life to the fullest.

Key Strategic Focus

PURVII's strategic focus centers on integrating advanced health assessment technologies with nutritional supplements to promote overall wellness. The company's flagship product, PŪRSCAN, is a mobile application that utilizes Transdermal Optical Imaging (TOI) technology to assess various health metrics through a 30-second video selfie. This innovative approach aims to provide users with a comprehensive understanding of their health status, enabling personalized wellness strategies.

Financials and Funding

As of the latest available information, specific details regarding PURVII's funding history, total funds raised, and notable investors have not been publicly disclosed.

Product Portfolio

PURVII offers a range of nutritional supplements designed to complement the health insights provided by PŪRSCAN. Key products include:

PŪRVii GLUCOSE SUPPORT: A proprietary blend aimed at supporting healthy blood sugar levels, featuring ingredients such as benfotiamine, bitter melon extract, gymnema sylvestre, cinnamon bark extract, panax ginseng, and chromium picolinate.

PŪRVii FLOW: Contains amino acids that help increase nitric oxide in the body, promoting improved blood flow, enhanced endurance during exercise, and higher oxygen levels in the brain.

PŪRVii PROBIOTIC: Supports healthy digestion and immunity by delivering beneficial bacteria to the intestines, aiding in digestion, nutrient absorption, and waste elimination.

PŪRVii D3K2: Provides immune support through a combination of vitamins D3 and K2.

PŪRVii MOOD: Formulated with key ingredients known to support a calm state of mind and a positive mood.

These supplements are available individually or as part of a bundle pack.

Technological Platform and Innovation

PURVII's technological innovation is exemplified by PŪRSCAN, a mobile application that employs Transdermal Optical Imaging (TOI) technology. This method uses the camera on a mobile device to assess health metrics by analyzing light reflected from the user's face. PŪRSCAN provides measurements for various health parameters, including heart rate, breathing rate, blood pressure, heart rate variability, cardiac workload, blood glucose, stress levels, body mass index, and risks for conditions such as cardiovascular disease, diabetes, hypercholesterolemia, triglyceridemia, and hypertension.

The company emphasizes that PŪRSCAN is a screening tool and not a diagnostic device, stating that it does not replace medical providers or claim to diagnose, treat, prevent, or cure any disease.

Leadership Team

PURVII is led by:

Jenny Lusby: CEO and Founder. Jenny has a background in network marketing, having previously been involved with companies such as Monavie, FGXpress, and Zilis, where she achieved the rank of Black Diamond Elite.

Tony Lusby: CEO and Founder. Tony shares a similar background with Jenny, having also been involved in the same network marketing companies and achieving significant ranks.

Additionally, Derrick DeSilva is featured in the "About Us" section of PURVII's website, though his specific role within the company is not disclosed.

Competitor Profile

Market Insights and Dynamics

The health and wellness industry, particularly the nutritional supplements and health technology sectors, is experiencing significant growth. Consumers are increasingly seeking personalized health solutions, driving demand for innovative products that integrate technology with wellness.

Competitor Analysis

Key competitors in the market include:

NuraLogix: A company that offers health monitoring through its Anura™ platform, utilizing Transdermal Optical Imaging technology to assess various health parameters. NuraLogix has submitted its technology to the US Food and Drug Administration (FDA) for clearance on specific health metrics.

Traditional Supplement Companies: Established brands offering a wide range of nutritional supplements without the integration of health assessment technologies.

The competitive landscape is characterized by a mix of traditional supplement providers and emerging tech-driven health companies.

Strategic Collaborations and Partnerships

PURVII has licensed technology from NuraLogix to power its PŪRSCAN application. This partnership enables PURVII to leverage advanced Transdermal Optical Imaging technology for health assessments.

Operational Insights

PURVII operates through a multi-level marketing (MLM) model, offering various enrollment packs for distributors, including the Partner Enroll Pack ($249), Builder Enroll Pack ($499), and Founder Enroll Pack ($999). These packs provide access to products, wholesale pricing, and participation in the company's compensation plan.

The compensation plan includes retail commissions, recruitment commissions, residual commissions through a binary team structure, matching bonuses, and a Founder’s Club Bonus. Distributors are required to maintain a certain level of personal volume (PV) and group volume (GV) to qualify for different ranks and commissions.

Strategic Opportunities and Future Directions

PURVII's integration of health assessment technology with nutritional supplements positions the company to capitalize on the growing trend of personalized health and wellness solutions. By continually enhancing the accuracy and reliability of PŪRSCAN and expanding its product line, PURVII can strengthen its market position and appeal to a broader consumer base seeking innovative health solutions.