Pwned Labs Company Profile

Background

Pwned Labs, founded by Ian Austin in September 2023, is a London-based company operating in the Cybersecurity EdTech sector. The company's mission is to democratize cybersecurity education by providing accessible, affordable, and comprehensive training solutions. Pwned Labs aims to empower individuals and organizations with the skills necessary to thrive in a security-first world, addressing the global cybersecurity skills gap through innovative and immersive learning experiences.

Key Strategic Focus

Pwned Labs specializes in delivering hands-on, real-world cloud security training through interactive labs and bootcamps. The company's core objectives include:

• Comprehensive Training Modules: Offering courses that cater to all skill levels, from beginners to seasoned professionals, covering platforms such as AWS, Azure, and Google Cloud.

• Gamified Learning Experiences: Utilizing Capture The Flag (CTF) events and cyber ranges to enhance engagement and practical skills.

• Business Solutions: Providing tailored training programs for organizations, including cloud security workshops, penetration testing services, and dedicated learning platforms to upskill teams effectively.

Financials and Funding

As of July 2025, specific details regarding Pwned Labs' funding history, total funds raised, and notable investors have not been publicly disclosed. The company appears to be privately held, focusing on reinvesting revenues into expanding its course offerings and technological platforms.

Pipeline Development

Pwned Labs continually develops and updates its training programs to reflect the latest cybersecurity threats and defense strategies. Key offerings include:

• Cloud Security Bootcamps: Four-week instructor-led courses focusing on attack and defense strategies for Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). These bootcamps culminate in certification exams, such as the Microsoft Cloud Red Team Professional (MCRTP) and Amazon Cloud Red Team Professional (ACRTP).

• Online Learning Platform: A self-paced platform providing access to dedicated business content, including labs and cyber ranges, with analytics to track usage and performance.

Technological Platform and Innovation

Pwned Labs distinguishes itself through its proprietary technological platforms and innovative methodologies:

• Interactive Labs: Real-world, immersive scenarios delivered in secure environments, allowing users to practice offensive and defensive techniques without risk.

• Gamified Learning: Incorporating CTF events and cyber ranges to simulate real-world attacks and defenses, enhancing engagement and practical understanding.

• Secure Sandboxes: Cloud Sandbox Accounts that replicate existing cloud environments, enabling teams to practice scenarios without impacting live systems.

Leadership Team

• Ian Austin, Founder and CEO: With over 20 years in technical, security, and leadership roles, Ian was previously Head of Content at Hack The Box and contributed to NATO's Locked Shields cyber defense exercise. He founded Pwned Labs to provide gamified and immersive cloud security labs for red and blue teams.

• Tyler Petty, Cloud Security Engineer: Bringing over a decade of cybersecurity experience, Tyler has created hands-on labs in cloud security and DevSecOps, focusing on secure infrastructure in AWS.

• Filip Jodoin, Offensive Security Specialist: With experience in both red and blue cybersecurity roles, Filip was involved with Azure architecture at Ubisoft before focusing on offensive security.

Leadership Changes

As of July 2025, there have been no publicly announced significant changes or appointments within Pwned Labs' leadership team.

Competitor Profile

Market Insights and Dynamics

The global cybersecurity training market is experiencing significant growth, driven by the increasing frequency and sophistication of cyber threats. Organizations are investing heavily in upskilling their workforce to mitigate risks, creating a competitive landscape for cybersecurity education providers.

Competitor Analysis

Key competitors include:

• Hack The Box: Offers a platform for individuals and organizations to test and advance their penetration testing skills through a gamified environment.

• Immersive Labs: Provides cybersecurity training that empowers organizations to increase, measure, and demonstrate human capabilities in every part of cybersecurity.

• Rhino Security Labs: Specializes in penetration testing services, focusing on cloud (AWS, GCP, Azure), network, and web application security assessments.

Strategic Collaborations and Partnerships

Pwned Labs has not publicly disclosed specific collaborations or partnerships as of July 2025. The company focuses on delivering proprietary training solutions and may collaborate with industry experts to enhance course content.

Operational Insights

Pwned Labs differentiates itself through:

• Comprehensive Coverage: Offering training across multiple cloud platforms, including AWS, Azure, and GCP.

• Hands-On Approach: Emphasizing practical, real-world scenarios to ensure learners can apply skills effectively.

• Accessibility: Providing affordable training options to make cybersecurity education accessible to a broader audience.

Strategic Opportunities and Future Directions

Pwned Labs is positioned to capitalize on the growing demand for cybersecurity professionals by:

• Expanding Course Offerings: Developing new training modules to cover emerging technologies and threats.

• Enhancing Technological Platforms: Investing in AI-driven capabilities to personalize learning experiences and improve engagement.

• Global Expansion: Reaching a wider audience through online platforms and potential partnerships with educational institutions.

Contact Information

For more information, visit Pwned Labs' official website.