PY Insights by Powr of You

Background

PY Insights by Powr of You is a London-based technology company specializing in behavioral research technology for brands, agencies, and research providers. Established in 2013, the company focuses on delivering faster and more accurate data and analytics powered by consumer data, emphasizing a privacy-led approach to market research.

Key Strategic Focus

The company's strategic objectives include:

Innovative Behavioral Research Technology: Developing advanced tools to capture and analyze consumer behavior across various platforms, including mobile devices, browsers, social media, and lifestyle applications.

Privacy-Centric Data Collection: Implementing a privacy-led approach that empowers consumers to manage their data actively, ensuring transparency and trust.

Flexible Integration: Offering technology that integrates seamlessly with clients' existing panel partners, communities, and customers, as well as leveraging Powr of You's own user community of over 18,000 users, primarily in the UK and US.

Financials and Funding

As of January 2014, PY Insights by Powr of You secured $60,000 in an angel funding round. The company's annual revenue is reported to be approximately $1.5 million, with a total funding of $60,000.

Technological Platform and Innovation

PY Insights by Powr of You distinguishes itself through:

Passive Metering Technology: Capturing detailed user browsing habits and transactional data across desktop and mobile platforms, including in-depth insights into online shopping behaviors and app usage.

Instant Data and Analytics Tools: Providing real-time data and analytics for up to 90 days of browsing data, enabling clients to access raw data or advanced analytics in real-time.

Instant Sample Screening Technology: Assisting in vetting samples based on actual browsing habits and installed apps, allowing for precise participant selection for various research methodologies.

Leadership Team

Keshav Malani: Co-Founder & CEO.

Shruti Malani Krishnan: Co-Founder.

Competitor Profile

Market Insights and Dynamics

The market research industry is experiencing significant growth, driven by the increasing demand for data-driven decision-making. The integration of advanced technologies such as passive data collection and real-time analytics is reshaping how companies understand consumer behavior.

Competitor Analysis

Key competitors include:

AddThis: Specializes in social media sharing and analytics tools.

Crowdee: Focuses on crowd-based data collection and analysis.

Brand Pit Limited: Offers brand monitoring and analytics services.

StatSocial: Provides social media audience insights and analytics.

Indify: Delivers influencer marketing analytics.

Traackr: Specializes in influencer relationship management and analytics.

Strategic Collaborations and Partnerships

PY Insights by Powr of You collaborates with various brands, agencies, and research providers to enhance their market research capabilities through innovative behavioral research technology.

Operational Insights

The company's strategic considerations include:

Market Positioning: Establishing itself as a leader in privacy-centric behavioral research technology.

Competitive Advantages: Offering real-time data analytics, flexible integration with existing systems, and a strong emphasis on consumer privacy.

Strategic Opportunities and Future Directions

PY Insights by Powr of You aims to:

Expand User Community: Grow its user base beyond the current 18,000 users to enhance data diversity and depth.

Enhance Technological Capabilities: Continue developing advanced analytics tools and methodologies to stay ahead in the rapidly evolving market research industry.