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Company Research Report: Snapdragon (A Product of Qualcomm Technologies, Inc.)



Company Overview


Name: Snapdragon

Mission: Making experiences extraordinary – taking your passions to jaw-dropping new levels with Snapdragon® processors at the heart of all your devices.

Founded: No information is available

Founder(s): No information is available

Key People:
  • Don McGuire, Senior Vice President & Chief Marketing Officer, Qualcomm Incorporated

  • Cristiano Amon, President and CEO, Qualcomm Incorporated


Headquarters: No information is available

Number of Employees: No information is available

Revenue: No information is available

Known For: Snapdragon is known for providing leading-edge, high-performance, and low-power computing platforms that empower a wide range of devices including smartphones, XR (Extended Reality) devices, laptops, and more.

Products


Snapdragon Processors


Overview


Snapdragon processors are designed to offer extraordinary experiences across various devices such as smartphones, laptops, wearables, and XR devices. They are known for their capabilities in camera technology, gaming, and audio performance.

Key Features


  • AI Integration: Built-in Neural Processing Unit (NPU) optimized for running AI applications.

  • Battery Efficiency: Multi-day battery life with high performance.

  • Connectivity: Leading connectivity technologies including 5G.

  • Performance: High efficiency and performance per watt.


Snapdragon X Elite and X Plus Platforms


Overview


Platforms specifically designed for next-generation PCs to enable advanced productivity, creativity, and entertainment experiences.

Key Features


  • AI-Accelerated Capabilities: Integrated AI for advanced applications.

  • Energy Efficiency: Up to 5.4 times more performance per watt compared to competitors.

  • Extended Battery Life: Supports significantly longer video playback and video calls.

  • Compatibility: Compatible with a wide range of productivity and entertainment apps like Office 365, Google Chrome, Spotify, and Zoom.


Recent Developments


Manchester United Partnership (July 1, 2024)


Snapdragon branding is prominently featured on Manchester United's team kits for the 2024/25 season, introducing a digital experience for fans to interact with the kits by scanning the Snapdragon logo. This initiative aims to deepen fan engagement through cutting-edge technology.

Snapdragon Insiders Community


Ongoing growth with over 15 million global members as of 2024. Insiders receive exclusive invitations to contests, influencer events, access to product experts, and early information about new product releases.

Copilot+ PCs (June 18, 2024)


Launch of Copilot+ PCs powered exclusively by Snapdragon X Elite and X Plus Platforms. These PCs boast multi-day battery life and advanced AI capabilities, redefining personal computing experiences.

Key AI Advancements:


  • On-Device AI: Optimized for tasks requiring constant AI operations.

  • Performance Metrics:

  • 60% longer video playback.

  • 70% longer video call duration.

  • Twice as long video streaming.


Conclusion


Snapdragon, under Qualcomm Technologies, Inc., continues to innovate and expand its product offerings, heavily focusing on AI integration and extended battery life across devices. Key partnerships such as those with Manchester United and the growth of the Snapdragon Insiders community signify strong brand engagement and market presence.