Company Market Research Report: Qualico

Company Overview

• Name: Qualico

• Mission: We help build better cities by delivering award-winning communities, homes, and customer experiences.

• Founded: Established in Winnipeg in 1951

• Founders: Dr. David Friesen and Katherine Friesen

• Key People:

• Kevin Van: President & CEO

• Kevin Kameda: Chief Financial Officer

• Mark Spearing: Chief Operating Officer

• David Eggerman: Regional Vice-President, Manitoba & Saskatchewan

• Claudio Palumbo: Regional Vice-President, Southern Alberta

• Shane Erickson: Regional Vice-President, Northern Alberta

• Gary Mertens: Regional Vice-President, British Columbia

• LaNelle Deardorf: Regional Vice-President, Qualico US

• Mike Saunders: Senior Vice-President, Qualico Properties

• Alphonse Pilon: Senior Vice-President, Single Family Homes

• Headquarters: One Dr. David Friesen Drive, Winnipeg, MB R3X 0G8, Canada

• Number of Employees: Nearly 2,000 employees across North America

• Revenue: No information is available

• Known For: Leading integrated real estate services, including single-family and multi-family homebuilding, community development, commercial development and leasing, property management, and building materials supply and services.

Products

• Product Offerings:

• Single-family Homes

• Multi-family Homes

• Commercial Development

• Land Acquisition and Development

• Property Management

• Building Materials Supply and Services

• High-Level Description and Features:

• Single-family Homes: Offers diverse homebuilding options across different regions.

• Multi-family Homes: Involved in the creation of multi-family residences.

• Commercial Development: Provides commercial development and leasing services.

• Property Management: Manages investment properties.

• Building Materials: Supplies construction materials and provides necessary building services.

Recent Developments

• StreetSide Rebrand (Nov 7, 2024):

• StreetSide has launched a new innovative rebrand to align with its current products and customer demographics, featuring a new icon, logo, and color scheme, making the brand more youthful and exciting.

• Verge at Stillwater Community (Nov 5, 2024):

• The Verge at Stillwater community in West Edmonton reported quick construction and sales within the initial stages. It offers diverse housing with a focus on affordability, aligned with the rise of home prices and preference for rear lane homes.

• Acts of Kindness Program (Nov 4, 2024):

• Qualico's community-focused initiative has supported Hope House with donations and volunteering. Pacesetter Homes, a division of Qualico, reinforces continued community support through tangible actions.

• Pacesetter Homes Rebrand (Oct 25, 2024):

• The company has rebranded to appeal to modern customers, incorporating updated aesthetics and reflective of evolving market needs.

• Broadview Homes and Sterling Homes Initiatives:

• Broadview Homes introduced affordable townhomes in Winnipeg, and Sterling Homes launched a net-zero home, emphasizing sustainable development and energy efficiency.

New Partnerships and Other Key Information

• Partnerships: No specific new partnerships were mentioned in the available information.

• Technological and Environmental Initiatives: Qualico's commitment to corporate responsibility is evident in projects like Sterling Homes' net-zero home and engagement in community developments that prioritize environmental consideration.

Note: This report is structured to reflect the data provided. Information gaps were denoted as "No information is available."