Company Research Report: Qualifio

Company Overview

Name: Qualifio

Mission of the Company:
We enable brands to build meaningful relationships with their audiences by collecting actionable data and fostering engagement through interactive and gamified experiences.

Founded: 2011

Founders: Olivier Simonis and Serge Rapaille

Key People:
1. Quentin Paquot - CEO
2. Laurent Ronomali - Chief Technology Officer (CTO)
3. Olivier Simonis - Co-founder & Chairman of the Board
4. Maxime Moerman – Customer Success Manager
5. Stéphane Magnon – Product Owner

Headquarters: 1 Avenue Athéna, 1348 Louvain-la-Neuve, Belgium

Number of Employees: 72

Revenue:
No information is available

Known For:
Qualifio is the leading European first- and zero-party data collection platform for consumer brands. The platform empowers brands by enhancing customer engagement, collecting first-party data, and fostering loyalty through a variety of interactive formats and gamified experiences.

Products

Engage

• Description: Qualifio Engage allows brands to create interactive campaigns such as quizzes, games, polls, and contests with over 50 different formats available. These campaigns engage audiences and enable the collection of data.

• Key Features:

• 50+ interactive formats

• Customizable forms and opt-ins

• Integrated with various marketing tools

• GDPR compliance

• Real-time analytics and export functionalities

Loyalty

• Description: Qualifio Loyalty enables brands to reward and segment their audiences with interaction-based loyalty programs beyond traditional purchasing behaviors.

• Key Features:

• Customizable earning and burning rules

• Member portal

• Multi-channel engagement

• GDPR compliance

• Data integration with other platforms

Recent Developments

New Products Launched:
1. Qualifio Loyalty: Launched in 2021, this product allows brands to create and manage loyalty programs that go beyond purchase-based rewards.
2. Advanced Formats Add-on: A collection of highly gamified formats available as an additional feature to enhance engagement campaigns.

New Features Added to Existing Products:
1. Interactive Campaign Formats: Regular updates with new formats like the Runner game, Maze Muncher, and Swap & Match.
2. AI Question Generator: Launch of AI tools to simplify quiz creation.
3. Tag Library: New tagging capabilities for better audience segmentation.

Recent Partnerships:
1. Integration with QNTM Group: In 2023, Qualifio joined the QNTM Group, an ecosystem of leading AdTech and MarTech companies for enhanced synergy and market reach.
2. SSO Integrations: Partnered with leading identity providers like Gigya and Sports Alliance for seamless and secure campaign participation.

Interested In Working With Us?

Discover our opportunities and join a passionate team dedicated to revolutionizing consumer engagement. For more information, visit our careers page on [Qualifio Careers](https://qualifio.com/careers).

For a demo, visit our [Demo Request](https://qualifio.com/demo) page to see Qualifio in action or contact our support team for any assistance at [Contact Support](https://qualifio.com/support).