Company Research Report: QuestionPro

Company Overview

• Name: QuestionPro, Inc.

• Mission of the Company: At QuestionPro, we deliver insights, solutions, and experiences that help our clients make better decisions through innovative, powerful, and flexible survey and research technology.

• Founded: 2005

• Founders: Vivek Bhaskaran

• Key People in the Company:

• Vivek Bhaskaran: Founder and CEO

• Erik Koto: COO

• Arti Pullins: President and Chief Healthcare Officer

• Sanja Licina, Ph.D.: President, QuestionPro Workforce

• Dan Fleetwood: President, Research & Insights Platform

• Ken Peterson: President, QuestionPro Customer Experience

• Oscar Mora: Managing Director ANZ | APAC

• Andres Muguira: Managing Director, QuestionPro Latin America

• Sindhu Sreenath: Managing Director, EMEA

• Aseem Badshah: Managing Director, UK, Ireland, South Africa, Canada & Japan

• Headquarters: Austin, Texas, USA

• Number of Employees: Over 300 employees

• Revenue: No information is available.

• What is the Company Known For: QuestionPro is renowned for its market-leading online survey software and market research technologies, offering services in customer experience, workforce feedback, and academic research.

Products

• Survey Software: Provides tools to create professional online surveys with robust logic capabilities, seamless integrations, and real-time reporting.

• Key Features:

• Intuitive survey logic, including branching and skip logic.

• Advanced reporting functionalities.

• Access to over 250+ pre-designed survey templates.

• Customer Experience Solutions: Helps organizations implement comprehensive VoC (Voice of Customer) programs.

• Key Features:

• Sentiment analysis and journey mapping.

• Insights into customer journey trends up to 2025.

• Workforce Solutions: Focuses on enhancing team engagement and job satisfaction through employee surveys.

• Key Features:

• 360-degree feedback tools.

• Employee retention and churn analysis.

• Research Suite: A comprehensive market research platform integrating various analytical tools.

• Key Features:

• Conjoint analysis, MaxDiff, and A/B testing.

• Access to a community management platform and 22+ million respondents.

Recent Developments

• New Products and Features:

• Launch of QxBot, a generative AI feature that streamlines survey building through conversational interfaces.

• Acquisition of PathosAI, enhancing capabilities in understanding and predicting customer emotions.

• Partnerships and Recognitions:

• Named a SPARK Matrix Leader in both Voice of Customer & Customer Journey Mapping Platforms.

• Recognized as a leader in the QTD SPARK Matrix for Customer Journey Mapping.

• Strategic Initiatives:

• Formation of a Customer Advisory Council composed of senior industry leaders to drive strategic guidance and product innovation.

• Continuous efforts in integrating AI technologies and expanding the enterprise suite.

• Economic Impact Studies:

• Extensive research on Taylor Swift’s Eras Tour, projecting an economic impact of $4.6 billion in the U.S., highlighting the significant role of pop culture in driving economic activities.

This report highlights QuestionPro's dynamic growth and its solidified position as a leader in market research, feedback, and insight solutions.