Company Research Report: QuestUpon

Company Overview

• Name: QuestUpon

• Mission: QuestUpon aims to push the limits to educate, entertain, and inspire the world for the greater good through innovative, engaging augmented and virtual reality solutions.

• Founding: The company was founded in 2011 by Miles Marziani and Tammy Meyers.

• Key People:

• Miles Marziani, Co-founder

• Tammy Meyers, Co-founder and Chief Operating Officer (COO)

• Headquarters: The company operates out of Vancouver, New York, and Kelowna.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: QuestUpon is renowned for creating location-based augmented reality experiences and interactive storytelling for tourism and brands, utilizing augmented and virtual reality, gamification, and more. It achieved viral success in 2013 with 'Legend Tracker' and has been recognized with awards such as 'Most Innovative Entertainment Company' in 2015 by DigiBC.

Products

• General Product Offering: QuestUpon develops interactive experiences for mobile devices that enhance wayfinding and storytelling through location-based augmented reality.

• Product Descriptions:

• Legend Tracker: The first Quest, launched in 2011, allowed users to find legends such as Sasquatch and the Loch Ness Monster. It became viral, reaching over 100 million people.

• BC Lions EXP: Described as one of the most innovative sports apps, offering comprehensive information desired by sports fans.

• Interactive Games at Knox Mountain: Launched by the City of Kelowna, these include 'Knox Your Socks Off' and 'Knox Mountain Challenge', which employ gamification to engage users with educational content about the local ecosystem and history.

• Key Features:

• Edutainment: Utilizes augmented reality, virtual reality, photo ops, geocaching, videos, trivia, and games to create engaging, educational experiences.

• Achievements: Integration of leaderboards and rewards to encourage interaction and competition.

• Optimized Technology: Ensures high performance and low battery consumption with the ability to function offline due to a compact app size.

Recent Developments

• New Products & Features:

• Disney Descendants 3 in Vancouver AR Adventure: An immersive experience created in collaboration with Tourism Vancouver, allowing users to interact with AR elements linked to Disney's Descendants 3 film.

• #BCTECH Bot: An augmented reality scavenger hunt organized for Youth Innovation Day during the #BCTECH Summit, encouraging student engagement with technology exhibitors through gamification.

• New Partnerships:

• Gold Rush Trail App: Developed with Cariboo Chilcotin Coast Tourism Association, this app aims to attract visitors to the Gold Rush Trail using digital quests and augmented reality to enhance the exploration experience.

• Key Events:

• Launch of Middlesex County's augmented reality historical tour and Technology partnership with Cariboo Chilcotin Coast Tourism Association.

Conclusion

QuestUpon stands as a leader in integrating augmented reality with interactive content to transform educational and entertainment landscapes. Through strategic partnerships and innovative technology, it continues to build on its legacy of enhancing the interactivity and storytelling experiences for diverse audiences.