Quick Roofing - Comprehensive Analysis Report

Summary

Quick Roofing, founded in 1984 by Jeff Quick and headquartered in Kennedale, Texas, is a privately-held company specializing in comprehensive residential and commercial roofing services. The company's mission revolves around providing full-service roofing solutions, including new roof installation, repair, replacement, and storm damage restoration, while emphasizing quality craftsmanship and customer satisfaction. Quick Roofing aims to be a leading provider in its operating regions by delivering durable, energy-efficient, and storm-resistant roofing options, particularly in areas prone to severe weather. Its significance in the industry is marked by a long operational history, a strong market presence across the Southwest, Southeast, and Great Plains, and a commitment to high service standards, reflected in its A+ rating with the Better Business Bureau.

1. Strategic Focus & Objectives

Core Objectives

Quick Roofing's core objectives include:

New Roof Construction and Replacement: Delivering high-quality installations for new builds and comprehensive re-roofing projects across residential and commercial sectors.

Roof Repair and Maintenance: Providing expert diagnostics and repairs for roofing leaks and other issues, backed by over 20 years of experience.

Storm Damage Restoration: Specializing in identifying and restoring roofs affected by hail and wind damage, particularly critical in areas susceptible to severe weather events.

Quality Assurance: Ensuring all installations meet manufacturers' specifications and are conducted by trained, professionally managed technicians, culminating in a final walkthrough inspection and backed by an up to 7-year workmanship warranty.

Ancillary Services: Expanding expertise and service offerings to include solar panel installation, windows, siding, and gutters, providing integrated exterior home solutions.

Specialization Areas

Quick Roofing's key areas of expertise include:

Full-Service Roofing: Providing a complete suite of roofing services from new installations to complex repairs and replacements.

Storm Damage Restoration: Extensive experience in assessing and repairing roofs damaged by hail and wind.

Multi-Family Roofing: Expertise in handling roofing projects for multi-family residential properties.

Diverse Material Expertise: Proficiency in installing a variety of roofing materials, with a growing focus on durable, energy-efficient, and storm-resistant options like impact-rated shingles and metal roofs, especially in climatically challenging regions like Florida.

Target Markets

Quick Roofing primarily targets:

Residential Homeowners: Offering new roof installations, replacements, repairs, and storm damage restoration for individual homes.

Commercial Property Owners: Providing comprehensive roofing solutions for various commercial buildings.

Multi-Family Property Managers: Catering to the specific roofing needs of apartment complexes and other multi-unit dwellings.

Geographic Markets: Large and growing metropolitan areas across the Southwest, Southeast, and Great Plains, with a significant presence in Florida's Central Florida (Lakeland), Fort Myers, Jacksonville, Naples, and Panhandle regions.

2. Financial Overview

Funding History

Quick Roofing is a privately-held company. Financial data indicates estimated annual revenues varying between $15.5 million and $45.3 million. The company's revenue per employee is estimated at $319,000.

January 2024 Acquisition: Centre Partners, a middle-market private equity firm, acquired Quick Roofing by partnering with its management. This transaction was supported by debt financing from Fidelity Direct Lending LLC. This acquisition aims to accelerate Quick Roofing's growth and strengthen its market leadership.

April 2020 PPP Loan: Quick Roofing LLC received a Paycheck Protection Program (PPP) loan from Frost Bank, amounting to between $350,000 and $1 million. This loan was intended to retain 76 jobs during the economic challenges of 2020.

3. Product Pipeline

Key Products/Services

Quick Roofing's operational pipeline is robust, focusing on a high volume of projects across its service areas. The company has completed nearly 100,000 new roof installations and re-roofing projects since its inception.

New Roof Construction:

Description: Installation of complete roofing systems for newly constructed residential and commercial buildings.

Development Stage: Ongoing projects.

Target Market: New home builders, commercial developers.

Expected Timeline: Project-specific, aligned with construction schedules.

Key Features: Adherence to manufacturer specifications, professional installation, workmanship warranty.

Roof Replacement (Re-roofing):

Description: Removal of old roofing material and installation of a new roofing system.

Development Stage: Continuous service offering.

Target Market: Residential and commercial property owners with aging or damaged roofs.

Expected Timeline: Project-specific.

Key Features: Wide range of material options (including impact-rated shingles and metal roofs), full-service removal and installation, workmanship warranty.

Roof Repair and Maintenance:

Description: Diagnosis and resolution of roofing leaks, damage, and general maintenance to extend roof lifespan.

Development Stage: Ongoing service, supported by a dedicated repair department with over 20 years of experience.

Target Market: Residential and commercial clients experiencing roofing issues.

Expected Timeline: Responsive service, often emergency repairs.

Key Features: Expert leak detection, use of modern tools (smartphones for detailed reporting), targeted repairs.

Hail and Storm Damage Restoration:

Description: Comprehensive services to assess, document, and restore roofs damaged by severe weather events.

Development Stage: Continuous service, a core competency.

Target Market: Property owners in storm-prone regions.

Expected Timeline: Urgent response, often involving insurance claims.

Key Features: Expertise in storm damage identification, efficient restoration processes, collaboration with insurance adjusters.

Solar Panel Installation:

Description: Integration of solar panels onto existing or new roofing systems.

Development Stage: Ancillary service offering, growing in market relevance.

Target Market: Environmentally conscious homeowners seeking energy efficiency.

Expected Timeline: Project-specific.

Key Features: Energy cost savings, increased property value.

Other Exterior Home Services (Windows, Siding, Gutters, Skylights):

Description: Installation and replacement of exterior home components that complement roofing services.

Development Stage: Ancillary services, part of comprehensive offerings.

Target Market: Homeowners seeking full exterior renovations or repairs.

Expected Timeline: Project-specific.

Key Features: Coordinated projects, single contractor convenience.

4. Technology & Innovation

Technology Stack

Quick Roofing leverages a blend of structured processes and modern technological tools to enhance service delivery and operational efficiency.

Core Platforms and Technologies:

Project Execution Methodologies: Structured processes are employed for every project, emphasizing technician training, professional management, and final walkthrough inspections to ensure consistent high-quality service.

Mobile Applications: Repair technicians extensively use smartphones and applications like FileMaker Go. This technology facilitates detailed reporting from job sites, allowing for real-time documentation of damage and repairs through photographs and direct data entry. This improves communication, accuracy, and efficiency in project management.

Proprietary Developments: While the information does not explicitly state proprietary technology beyond their methodical approach to project execution and their internal use of specific applications, their rigorous training and quality control processes represent a proprietary operational methodology that contributes to their reputation and service consistency.

Scientific Methodologies: The company's repair department employs a diagnostic approach to identify and resolve roofing leaks, drawing on over 20 years of experience. This involves systematic inspection and assessment to accurately pinpoint the source of issues.

Technical Capabilities:

Expertise in installation techniques for various roofing materials, including traditional shingles, metal roofing, and impact-rated options.

Capability to integrate solar panel installations into roofing projects.

Advanced damage assessment skills, particularly for hail and wind damage, often involving collaboration with insurance entities.

The broader roofing industry, which Quick Roofing actively participates in and adapts to, shows trends towards:

Energy-Efficient Solutions: Adoption of solar-reflective shingles, cool roof coatings, metal roofing for natural heat reflection, and integrated solar roofing systems (tiles and thin-film panels).

Storm-Resistant Options: Emphasis on impact-resistant shingles, seamless metal roofing, and improved roof fastening systems to prevent wind uplift, especially critical in regions like Florida.

Sustainable Materials: Growing interest in recycled and eco-friendly roofing materials and green roof systems.

Quick Roofing's focus on durable, energy-efficient, and storm-resistant materials aligns with these industry-wide technological and innovation trends, positioning the company to meet evolving market demands.

5. Leadership & Management

Executive Team

Eric Armstrong - CEO

Professional Background: Eric Armstrong possesses over 20 years of experience as a veteran operator in the roofing industry.

Key Contributions: He has invested alongside Centre Partners in its acquisition of Quick Roofing and continues to lead the business. His extensive industry experience provides strategic direction for the company's operations and growth initiatives.

Recent Leadership Changes

In January 2024, Quick Roofing was acquired by Centre Partners, a middle-market private equity firm. Concurrently, Eric Armstrong, an experienced roofing operator, invested in the company and assumed the role of CEO. This change signifies a strategic injection of capital and experienced leadership aimed at driving future growth and expanding market presence.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Quick Roofing is actively recruiting for various roles, primarily focused on skilled trades necessary for its core services. Job postings, such as those for "Roof Repair Technician" in Lakeland, Florida, indicate a continuous demand for qualified personnel.

Key Roles Being Recruited: These roles typically involve:

Assessing and repairing roof damage.

Performing minor roof installations and replacements.

Identifying storm-related damage.

Communicating effectively with managers and customers.

Utilizing blueprints, repair manuals, hand and power tools, and smartphones for digital reporting.

Company Growth Trajectory Indicators

Employee Count: Estimated at 142 employees, with some sources indicating a 29% growth in employee count over the past year. Another estimate places the employee count at 121. This growth suggests ongoing expansion in operations.

Industry Growth: The broader roofing industry in Florida, a key operational area for Quick Roofing, is experiencing significant growth, with an increasing number of roofing contractor businesses and job openings. The market is propelled by factors such as frequent weather events and an aging housing infrastructure.

Labor Shortage: Despite industry growth, there is a recognized labor shortage within the roofing sector, indicating persistent high demand for skilled services. Quick Roofing's active recruitment reflects its efforts to staff for this demand.

Employee Sentiment and Culture Insights

While specific employee sentiment details are not provided, the emphasis on technician training and professional management, coupled with a commitment to quality service and a clear career path for repair technicians, suggests a focus on developing a skilled and dedicated workforce.

Company Size and Expansion Metrics

The varying employee counts indicate recent growth, contributing to Quick Roofing's capacity to handle a high volume of residential and commercial projects. Its expansion into multiple metropolitan areas across the Southwest, Southeast, and Great Plains further highlights its growth trajectory and ambition for broader market reach.

7. Social Media Presence and Engagement

Digital Footprint

Quick Roofing maintains an active digital footprint across several social media platforms, which are linked directly from its official website.

Social Media Activity:

Facebook: https://www.facebook.com/QuickRoofing/ - Used for community engagement, sharing project highlights, and communicating with customers.

Twitter: https://twitter.com/quickroofing - Engages in real-time updates and broader industry conversations.

Instagram: https://www.instagram.com/quickroofing_/ - Likely used for visual content, showcasing completed projects, and company culture.

Brand Messaging and Positioning

The company's online content, including blog posts, focuses on informative topics relevant to potential customers. Examples include discussions on "steel roofs," "tin roofing as an investment," and "timing for roof replacement." This strategy positions Quick Roofing as a knowledgeable and reliable authority in the roofing sector, aiming to educate and inform its audience.

Community Engagement Strategies

By actively maintaining social media profiles and sharing informational content, Quick Roofing fosters engagement with its customer base and the wider community, addressing common concerns and providing valuable insights into roofing solutions.

Thought Leadership Initiatives

The blog content on its website implies a strategy of thought leadership by providing expert advice and insights into various roofing materials and project considerations. This helps build trust and credibility with its audience.

Notable Campaigns or Content

While specific campaigns are not detailed, the consistent provision of informative blog posts and active social media presence suggest ongoing efforts to connect with consumers and promote their services effectively.

8. Recognition and Awards

Industry Recognition

Quick Roofing has received notable industry recognition, primarily centered around its commitment to customer satisfaction and business excellence.

Better Business Bureau (BBB) Rating: The company holds an A+ rating with the Better Business Bureau. This rating is a strong indicator of Quick Roofing's dedication to resolving customer complaints and operating with integrity and transparency, reflecting high standards of business practice and customer service.

9. Competitive Analysis

Quick Roofing operates within a highly fragmented and competitive market landscape, encountering numerous local, regional, and national players.

Major Competitors

The competitive landscape includes a diverse range of companies varying in size, specialization, and geographic focus.

North American Roofing

Company Overview: A large national commercial roofing contractor.

Focus Areas: Primarily commercial and industrial roofing, maintenance, and emergency services.

Technological Capabilities: Often employs advanced project management systems and a wide range of commercial roofing technologies.

Notable Achievements: Extensive portfolio of large-scale commercial projects across the U.S.

Competitive Positioning: Strong national presence and expertise in complex commercial projects.

Maui Roofing

Company Overview: A roofing contractor, likely with a regional focus.

Focus Areas: Residential and commercial roofing services.

Competitive Positioning: Localized expertise and customer service.

Roof Depot

Company Overview: Offers residential and commercial roofing services, often with a focus on storm damage restoration.

Focus Areas: Roofing, siding, gutters, and general exterior repairs.

Competitive Positioning: Comprehensive exterior home services, often working with insurance claims.

Masters Home Improvement

Company Overview: Broader home improvement contractor.

Focus Areas: Roofing as part of a wider suite of home improvement services including remodeling, windows, and siding.

Competitive Positioning: One-stop shop for various home renovation needs.

Florida-Specific Competitors:

Crown Roofing & Waterproofing: Specializes in large-scale commercial, multi-family, and residential roofing projects with a strong presence across Florida.

Elite Roofing Services: Offers a variety of residential and commercial roofing options, often emphasizing customer service.

Reliant Roofing: Known for residential and commercial roofing, potentially with a focus on storm repair due to Florida's climate.

Blue Sky Roofing: Provides residential and commercial roofing solutions across various Florida regions.

Suncoast Roofing Solutions: Focuses on residential and commercial roofing, potentially serving coastal and central Florida areas.

Competitive Positioning

Quick Roofing differentiates itself through:

Comprehensive Service Offering: Providing a full spectrum of residential and commercial roofing services, along with ancillary exterior home improvements.

Geographic Reach: Operating in multiple large and growing metropolitan areas across the Southwest, Southeast, and Great Plains, with a significant foothold in Florida.

Quality Assurance: Emphasis on meeting manufacturer specifications, employing trained technicians, offering final walkthrough inspections, and providing robust workmanship warranties.

Storm Damage Expertise: Specialized focus on hail and wind damage restoration, a critical service in many of its operating regions.

Established Reputation: Decades of experience since 1984 and an A+ Better Business Bureau rating underscore its reliability and commitment to customer satisfaction.

10. Market Analysis

Market Overview

The roofing contractors industry, particularly in key operational areas like Florida, represents a significant and growing market. In Florida alone, the market is estimated at $6.7 billion in 2026, comprising 8,228 businesses. Florida accounts for nearly 19% of all U.S. roofers, highlighting its importance in the national roofing landscape. The market has experienced a steady average annual growth rate of 2.2% from 2020 to 2025.

Growth Potential

The growth potential for roofing services remains high due to several converging factors:

Aging Housing Stock: Much of the existing housing stock requires maintenance, repair, and eventual replacement, creating consistent demand.

New Construction: Ongoing residential and non-residential construction, including hotels, retail, and healthcare facilities, fuels the demand for new roof installations.

Increasing Weather Events: The frequency and intensity of severe weather events (hurricanes, hailstorms, high winds) in regions like Florida create a continuous need for storm damage repair and more resilient roofing solutions.

Demand for Enhanced Performance: Homeowners and businesses are increasingly seeking roofs that offer better durability, energy efficiency, and storm resistance, driving demand for premium materials and innovative solutions.

Key Market Trends

Durability and Storm Resistance: In regions prone to severe weather, there is a strong demand for materials resistant to corrosion, uplift, and water damage. Impact-rated shingles and metal roofs are highly sought after.

Energy Efficiency: A growing trend towards energy-efficient roofing solutions, including reflective surfaces, proper ventilation, cool roof coatings, and solar-integrated roofing systems, driven by desires to reduce energy consumption and cooling costs.