Company Research Report: Quid

Company Overview

• Name: Quid

• Mission of the Company: Quid is a communication and mobilization laboratory focused on developing data-driven actions and campaigns, with a profound understanding of audience niches, contemporary digital culture, and the political landscape.

• Founded By and When: No information is available.

• Key People in the Company:

• Ana Freitas: Journalist and specialist in digital culture and data insights for digital content.

• Caio Tendolini: Activist and economist.

• Maíra Berutti: Communication specialist with over ten years of data analysis experience in online and offline projects.

• Ricardo Borges Martins: Social scientist and co-founder of several civil society initiatives.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue of the Company: No information is available.

• Known For: Quid is known for developing communication actions, products, and campaigns based on data insights to understand audience behavior on networks and streets, thus creating more precise and potent communication strategies.

Products and Services

Main Offerings:

1. Analysis of Audiences: Monitoring relevant topics and real-time audience reactions through various research methodologies.
2. Content Production: Building impactful content and campaigns that effectively defend causes.
3. Expansion of Reach: Identifying where the audience is and delivering messages through multiple digital and offline channels.

Key Features:

• Data-Driven Campaigns: Utilizing continuous experimentation and data learning to craft impactful messages and actions.

• Real-Time Monitoring: Understanding public reactions to anticipate trends and address relevant topics effectively.

Recent Developments

• New Projects and Initiatives:

• Projeto Brief: Sharing communication intelligence to strengthen the progressive field in public opinion disputes.

• Olha o Barulinho: Campaign focused on mobilizing youth for electoral participation.

• Chora, Morozov: Training program for influencers to discuss political themes comfortably in social media spaces.

Partnerships and Collaborations

• Quid has collaborated with multiple high-profile brands for strategic content development and audience insights: Facebook, Coca-Cola, Pinterest, Mercedes-Benz, and Amstel.

Additional Initiatives

• Training Courses and Resources:

• Chora, Morozov Course: A free course aiming to equip influencers to discuss political issues online, promoting a less toxic and more democratic digital environment.

• Research and Insights Publications: Regular reports and newsletters in areas of communication trends, political media strategies, and anti-disinformation themes.

Conclusion

Quid is a pioneering entity in leveraging data analytics to inform and enhance communication strategies, particularly within political and social frameworks. The organization's multifaceted approach to understanding and influencing audience behavior sets a precedent for impactful engagement across digital platforms.