Quidich Innovation Labs: Company Profile

Background

Founded in 2013 by Rahat Kulshreshtha and Gaurav Mehta, Quidich Innovation Labs began as a drone-based aerial filming company. Over time, it has evolved into a leader in sports broadcasting technology, specializing in enhancing live sports coverage through advanced solutions such as specialized camera systems, computer vision, and augmented reality. The company's mission is to revolutionize the sports viewing experience by integrating cutting-edge technology, thereby bringing fans closer to the action. Quidich has established itself as a significant player in the sports broadcasting industry, collaborating with major organizations like the Board of Control for Cricket in India (BCCI), the International Cricket Council (ICC), Sky Sports, and others.

Key Strategic Focus

Quidich's strategic focus centers on developing and deploying innovative technologies that enhance live sports broadcasts. The company specializes in:

• Advanced Camera Systems: Utilizing drones and robotic dolly systems to capture unique and dynamic angles.

• Augmented Reality (AR): Integrating AR elements into live broadcasts to provide immersive viewing experiences.

• Computer Vision and AI: Employing artificial intelligence and computer vision to analyze and present real-time data during broadcasts.

Quidich targets the global sports broadcasting market, aiming to enhance viewer engagement across various sports by offering innovative storytelling tools and applications.

Financials and Funding

In 2024, Quidich Innovation Labs secured an undisclosed amount of funding from Centre Court Capital, a venture capital firm specializing in sports tech and gaming. This investment is intended to support Quidich's expansion into new sports and geographies, as well as further development of its technology stack. The funding reflects confidence in Quidich's potential to lead the transformation of sports broadcasting technology.

Pipeline Development

Quidich has developed several key products that are at various stages of deployment:

• HyperView: An augmented reality solution that provides immersive viewing experiences, recently deployed during the Ashes 2023 for Sky Sports.

• QuickFlip: An AI-powered tool that converts horizontal broadcast feeds into vertical formats optimized for mobile viewing, utilized during the ICC Men's T20 World Cup 2024.

• HypeReality: Developed in collaboration with the ICC, this product offers immersive fan engagement experiences, leveraging technologies like Apple Vision Pro.

These innovations are part of Quidich's ongoing efforts to redefine sports broadcasting and enhance fan engagement.

Technological Platform and Innovation

Quidich's technological prowess is evident in its proprietary platforms and methodologies:

• HyperView: An augmented reality platform that overlays real-time data and graphics onto live broadcasts, enhancing viewer engagement.

• QuickFlip: Utilizes AI to adapt horizontal broadcast feeds into vertical formats, catering to mobile-first audiences without altering existing broadcast pipelines.

• HypeReality: Combines AR and VR technologies to create immersive fan experiences, exemplified by the ICC Immersive App compatible with Apple Vision Pro.

These innovations set Quidich apart in the industry, offering unique solutions that blend technology with sports storytelling.

Leadership Team

Quidich's leadership comprises experienced professionals dedicated to innovation in sports broadcasting:

• Rahat Kulshreshtha: Co-founder and CEO, with a background in filmmaking and a passion for integrating technology into storytelling.

• Gaurav Mehta: Co-founder, bringing expertise in technology and operations, instrumental in developing Quidich's product offerings.

Their combined vision and leadership have propelled Quidich to the forefront of sports broadcast technology.

Leadership Changes

As of the latest available information, there have been no significant recent changes in Quidich's leadership team.

Competitor Profile

Market Insights and Dynamics

The global sports broadcasting market is experiencing significant growth, driven by technological advancements and increasing demand for immersive viewing experiences. The market is projected to reach $114 billion by 2030, with technology playing a pivotal role in this expansion.

Competitor Analysis

Key competitors in the sports broadcasting technology sector include:

• Hawk-Eye Innovations: Specializes in ball-tracking and analytics technology, widely used in various sports for officiating and broadcast enhancements.

• ChyronHego: Offers broadcast graphics solutions, including real-time data visualization and augmented reality graphics.

• Vizrt: Provides real-time 3D graphics and asset management tools for broadcasters, enhancing live production capabilities.

Quidich differentiates itself through its focus on integrating drone technology with AR and AI to create unique broadcast experiences.

Strategic Collaborations and Partnerships

Quidich has established significant partnerships to strengthen its market position:

• International Cricket Council (ICC): Collaborated to develop HypeReality, enhancing fan engagement during major cricket events.

• Sky Sports: Deployed HyperView during the Ashes 2023, showcasing Quidich's AR capabilities.

• Centre Court Capital: Secured investment to support expansion and technological development.

These collaborations underscore Quidich's commitment to innovation and its role as a trusted partner in sports broadcasting.

Operational Insights

Quidich's strategic considerations include:

• Technological Differentiation: Leveraging proprietary technologies like HyperView and QuickFlip to offer unique broadcast solutions.

• Market Expansion: Utilizing recent funding to enter new sports markets and geographies, enhancing global presence.

• Innovation Focus: Continuously developing new products and features to stay ahead in the rapidly evolving sports tech landscape.

These strategies position Quidich as a leader in transforming sports broadcasting through technology.

Strategic Opportunities and Future Directions

Looking ahead, Quidich aims to:

• Expand Product Offerings: Develop new technologies that further enhance live sports broadcasts and fan engagement.

• Enter New Markets: Leverage recent funding to establish a presence in additional sports and regions.

• Strengthen Partnerships: Build on existing collaborations and seek new alliances to drive innovation and growth.

By capitalizing on these opportunities, Quidich is well-positioned to continue its trajectory as a pioneer in sports broadcast technology.

Contact Information

• Website: "www.quidich.com"

• Social Media:

• LinkedIn: "Quidich Innovation Labs"

• Twitter: "@QuidichLabs"

• Instagram: "@quidichinnovationlabs"

• Headquarters: Mumbai, India