Company Research Report: Qulture

Company Overview

Name: Qulture (Formerly Moving Image & Content)

Mission: Qulture is a digitally native creative agency deeply attuned to online culture as it emerges. They leverage strategy, insight, and design to seamlessly connect brands to their audience and bring them into the near future.

Founded: No information is available.

Founder: Quynh Mai

Key People:

Quynh Mai - Founder and CEO

Anthony Cospito - Head of Strategy

Headquarters: New York City, NY

Number of Employees: No information is available.

Revenue: No information is available.

Known For: Creating meaningful connections at the leading edge of culture and technology. They specialize in culturally attuned experiences and storytelling with a bottom-up understanding of online communities.

Products

Agency Services

1. 360° Digital First Campaigns - Comprehensive digital marketing campaigns designed to engage audiences across multiple channels.
2. Social Media Campaigns - Strategically crafted campaigns aimed at creating a meaningful presence on social media platforms.
3. Casting, Partnerships + Creators - Finding and managing talent and creators to partner with brands.
4. Experiential — IRL + URL - Creating both in-person (IRL) and online (URL) experiences to engage audiences.
5. Strategy + Insights - Providing deep strategic insights to guide marketing efforts aligned with cultural trends.

Recent Developments

New Products Launched

Marc Jacobs Fragrances Perfect Valentines Experience: A digital letter writing and designing feature for Valentine's Day 2024, where guests could create and design their own Valentine’s letter using special Marc Jacobs Fragrance charms.

Thought Leadership and Industry Insights

Founder Quynh Mai has spoken extensively on platforms like EY’s Strategic Growth Forum, Fashion Tech Forum, Melbourne Fashion Week, Advertising Week, and Brand Innovators.

Opinion pieces and insights featured in The Business of Fashion, WWD, Time Magazine, Forbes, Fast Company, Sourcing Journal, Inc. Magazines, Modern Retail, Bloomberg News, CNBC, and CBS.

Partnerships and Recognitions

Awards:

Two Clio Awards

Three Hermes Creative Awards

Webby Award Honoree

Campaign’s “40 over 40 Digital Innovators”

Innovations and Technological Adaptations

Advocate for the integration of AI and digital technologies in evolving the marketing landscape.

Emphasis on off-channel community management as an emerging powerful strategy.

Promoting the use of AI-powered algorithms to drive sales and engagement on social media platforms.

Cultural and Social Contributions

Quynh Mai has addressed issues like the cultural influence of pop culture during economic downturns, the increasing importance of social media in retail, and the impact of AI on the influencer landscape.

Discussed strategies for brands to connect meaningfully with Gen Z and Millennials.

Publications

Quynh Mai is currently working on her first book, “Becoming Gen D: Mastering the Digital Age for Self, Career & Family.”

Conclusion

Qulture, under the leadership of Quynh Mai, has established itself as a pioneer at the intersection of culture and technology, helping brands navigate and innovate in the dynamic digital landscape. Their unique approach to leveraging cultural trends and online communities sets them apart as a leading creative agency.

For more information, visit their [website](https://www.qulture.com).