quoli

Quoli is an innovative platform dedicated to enhancing the e-commerce experience through user-generated content (UGC) and product reviews. Founded in 2023 by Usman Khalil, Quoli aims to revolutionize how Shopify brands convert visitors into loyal customers by leveraging social proof and customer feedback. The platform enables brands to collect and display customer reviews, photos, and videos effectively, thereby building trust and boosting conversion rates. Quoli's seamless integration with Shopify and its focus on social proof marketing have made it a significant player in the e-commerce industry.

Key Strategic Focus

Quoli's strategic focus centers on providing Shopify merchants with a comprehensive solution for managing social proof. The platform specializes in:

• Product Reviews & UGC: Collecting and showcasing customer reviews, photos, and videos to enhance brand credibility.

• Seamless Integration: Ensuring effortless synchronization with Shopify and other applications like Google Shopping and Klaviyo.

• Social Proof Marketing: Turning reviews into social media content to amplify reach and influence purchasing decisions.

• Interactive Content Features: Emphasizing video testimonials and interactive reviews to engage customers more deeply.

• Customizable Widgets: Offering over 25 widget options, including carousels and trust badges, tailored to maintain brand aesthetics.

• Intuitive User Interface: Providing a user-friendly interface for managing customer reviews and analyzing data.

• Building Customer Loyalty: Supporting rewards and referral features to foster a community of devoted customers.

• Community and Ecosystem: Facilitating two-way communication between brands and consumers to strengthen community ties.

These strategic objectives position Quoli as a leader in enhancing customer engagement and conversion rates for online stores.

Financials and Funding

As of March 2025, Quoli operates as a bootstrapped enterprise, focusing strictly on Shopify merchants. The company has achieved significant milestones, including over 10,200 hours of development work, without external funding. This self-sustained growth reflects Quoli's commitment to providing a comprehensive solution that fits businesses of all sizes.

Pipeline Development

Quoli has been actively expanding its feature set to enhance customer interaction and loyalty. Recent developments include:

• Referral Systems: Implementing features that encourage users to participate in reviews and share products with friends.

• Planned Surveys and Quizzes: Developing tools projected to provide deeper insights into customer preferences and behaviors.

These innovations are aimed at equipping brands with the knowledge to tailor their strategies more precisely.

Technological Platform and Innovation

Quoli's technological platform is distinguished by several proprietary technologies and methodologies:

• Unified Social Proof Management: A centralized platform that integrates reviews, ratings, photos, and videos, creating a cohesive customer experience.

• Automated UGC Collection: Effortless gathering of customer reviews, photos, and videos post-purchase, showcased on product pages to enhance credibility.

• Review Conversions Analytics: An analytics dashboard providing insights into how customer feedback influences buying decisions.

• Rich Customer Profiles: Detailed profiles capturing purchasing behavior, feedback history, and engagement data.

• Nuggets & Social Ads: Features that turn positive reviews and customer testimonials into powerful marketing assets.

These innovations set Quoli apart in the industry by providing a comprehensive and user-friendly platform for managing social proof.

Leadership Team

Quoli is led by a team of experienced professionals:

• Usman Khalil: Founder and CEO, with a background in digital marketing and tech startups.

• Matt Goker: Chief Executive Officer, bringing extensive experience in logistics and technology.

• Lisa Osorio: Chief Strategy Officer, focusing on strategic growth and partnerships.

• Erman Kocaata: Assistant Vice President of Product, overseeing product development and innovation.

• Roshan Thingalaya: Assistant Vice President of Technology, leading technological advancements.

• Priyanka Gurav: Assistant Vice President of Human Resources, managing talent acquisition and development.

This leadership team combines expertise in digital marketing, logistics, technology, and human resources to drive Quoli's mission forward.

Leadership Changes

Recent significant appointments within Quoli's leadership include:

• October 2024: Partnership announced between Quoli and Mageworx, aimed at integrating Quoli's review and UGC features across various e-commerce applications.

• December 2022: Appointment of Mert Goker as Director, bringing additional expertise to the leadership team.

Competitor Profile

Market Insights and Dynamics

The global e-commerce software market is expected to grow from $6.53 billion in 2019 to $10.07 billion by 2027, at a CAGR of 5.7%. This growth is driven by increasing online shopping trends and the need for businesses to enhance their digital presence.

Competitor Analysis

Key competitors in the review management and UGC space include:

• Bazaarvoice