Quotient Technology Inc. Company Profile

Background

Quotient Technology Inc., formerly known as Coupons.com, is a digital marketing and media technology company headquartered in Salt Lake City, Utah. Founded in 1998 by Steven Boal, the company has evolved from offering printable coupons to providing a comprehensive suite of omnichannel marketing solutions. Quotient's mission is to transform shopping experiences by delivering value through promotions and media at every consumer touchpoint.

Key Strategic Focus

Quotient specializes in digital promotions, retail media, digital out-of-home (DOOH) advertising, social influencer marketing, display advertising, and data analytics. The company's core objectives include:

• Omnichannel Marketing Solutions: Developing integrated marketing strategies that drive sales and enhance consumer engagement across multiple channels.

• Data-Driven Insights: Utilizing proprietary data to understand consumer behavior and deliver personalized content.

• Retail Partnerships: Collaborating with retailers to influence shoppers through digital channels, including mobile, e-commerce, websites, and social media.

Financials and Funding

As of 2022, Quotient reported annual revenues of $288.8 million. The company has undergone multiple funding rounds, including a $200 million investment in November 2017. In September 2023, Quotient was acquired by Neptune Retail Solutions, marking a significant milestone in its financial trajectory.

Technological Platform and Innovation

Quotient's technological platform is distinguished by several proprietary technologies and methodologies:

• Retailer iQ Platform: A digital platform that enables brands and retailers to engage with shoppers through personalized promotions and media.

• Shopmium: A consumer-facing app offering cashback deals and promotions, enhancing consumer savings and engagement.

• Data Analytics: Leveraging first-party consumer behavior data, purchase intent data, and location intelligence to deliver targeted marketing campaigns.

Leadership Team

Quotient's leadership team comprises experienced professionals dedicated to driving the company's strategic vision:

• Matthew Krepsik: Chief Executive Officer and Board Member since 2022.

• Yuneeb Khan: Chief Financial Officer and Chief Operating Officer.

• Renee Cutright: Chief People Officer.

• Allison Metcalfe: Chief Revenue Officer.

• Jeff Williams: Chief Retail Officer.

Competitor Profile

Market Insights and Dynamics

The digital marketing and media technology industry is characterized by rapid growth, driven by increasing consumer engagement with digital platforms and the demand for personalized marketing solutions. Key trends include the rise of programmatic advertising, the integration of AI and machine learning in marketing strategies, and the expansion of retail media networks.

Competitor Analysis

Quotient operates in a competitive landscape with several notable companies:

• The Trade Desk: Specializes in programmatic advertising, offering a platform for ad buyers to purchase data-driven digital advertising campaigns.

• Criteo: Focuses on personalized retargeting and performance marketing solutions, leveraging AI to deliver targeted advertisements.

• Wiser Solutions: Provides pricing intelligence and optimization solutions, enabling retailers and brands to make data-driven pricing decisions.

Strategic Collaborations and Partnerships

Quotient has established significant partnerships to enhance its market position and innovation capacity:

• Retail Partnerships: Collaborates with over 54,000 retail locations to deliver digital promotions and media solutions.

• Acquisitions: Acquired companies such as Ubimo, Elevaate, Ahalogy, and Crisp Mobile to expand its technological capabilities and service offerings.

Operational Insights

Quotient's strategic considerations include:

• Market Position: Leveraging its extensive network of retail partnerships and proprietary data to maintain a competitive edge.

• Competitive Advantages: Offering a comprehensive suite of omnichannel marketing solutions that integrate promotions, media, and data analytics.

• Differentiators: Utilizing first-party data and advanced analytics to deliver personalized and effective marketing campaigns.

Strategic Opportunities and Future Directions

Quotient's strategic roadmap focuses on:

• Expansion of Retail Media Networks: Enhancing partnerships with retailers to develop and expand retail media platforms.

• Integration of Advanced Technologies: Incorporating AI and machine learning to improve targeting and personalization capabilities.

• Global Expansion: Exploring opportunities to extend its services into new international markets.

Contact Information

For more information, visit Quotient's official website.