Rain the Growth Agency: Comprehensive Company Profile

Background

Overview

Rain the Growth Agency is an independent, women-led, full-service advertising agency headquartered in Portland, Oregon. Established in 1998 by Michelle Cardinal, the agency specializes in direct-to-consumer (DTC) marketing, offering integrated services that encompass brand strategy, creative development, media planning and buying, and advanced analytics. Their proprietary approach, termed "Transactional Brand Building," aims to achieve both immediate sales and long-term brand growth simultaneously.

Mission and Vision

The agency is committed to delivering transformational growth for clients by linking strategy, creative, and production with audience targeting, dynamic media investment, and advanced analytics. This holistic approach ensures that clients' sales and branding goals are met without compromise.

Industry Significance

With over two decades of experience, Rain the Growth Agency has played a pivotal role in scaling businesses ranging from fast-growing DTC companies to established brands with traditional models. Their innovative methodologies and commitment to performance-driven results have set them apart in the competitive advertising landscape.

Key Strategic Focus

Core Objectives

Rain the Growth Agency focuses on delivering measurable results through integrated campaigns that drive both immediate sales and long-term brand equity. Their strategic objectives include:

• Integrated Marketing Solutions: Combining creative development, media planning, and analytics to provide comprehensive marketing strategies.

• Performance-Driven Campaigns: Emphasizing data-driven decision-making to optimize return on investment (ROI) for clients.

• Client-Centric Approach: Tailoring strategies to meet the unique needs of each client, ensuring personalized and effective marketing solutions.

Areas of Specialization

The agency specializes in various sectors, including:

• Direct-to-Consumer (DTC) Brands: Assisting emerging and established DTC companies in scaling their businesses.

• Healthcare: Developing targeted campaigns for healthcare providers and organizations.

• E-commerce: Crafting strategies that drive online sales and customer engagement.

Key Technologies Utilized

Rain the Growth Agency employs cutting-edge technologies and proprietary tools to enhance campaign effectiveness, including:

• ConsumerID: A proprietary audience segmentation and measurement solution that utilizes client data to define discrete customer segments and target them with precision.

• Advanced Analytics Platforms: Utilizing a suite of behavioral measurement tools to track campaign performance, including a unique blend of attribution and advanced modeling techniques.

Primary Markets Targeted

The agency targets a diverse range of markets, focusing on:

• United States: Serving clients nationwide with tailored marketing strategies.

• E-commerce Platforms: Assisting online retailers in enhancing their market presence and sales.

• Healthcare Providers: Developing campaigns that address the unique challenges of the healthcare industry.

Financials and Funding

Funding History

As a privately held company, Rain the Growth Agency has not publicly disclosed specific funding details. The agency's growth and expansion have been primarily driven by its operational success and client partnerships.

Revenue

The agency's annual revenue is estimated to be in the range of $10 million to $50 million.

Utilization of Capital

The agency invests in:

• Talent Acquisition: Hiring industry experts to enhance service offerings.

• Technology Development: Building and refining proprietary tools to improve campaign performance.

• Client Services: Expanding capabilities to meet the evolving needs of clients.

Pipeline Development

Key Clients and Partnerships

Rain the Growth Agency has established partnerships with notable clients, including:

• 1-800-Flowers.com: Optimizing media for linear TV and YouTube video campaigns.

• Lume: Enhancing national linear TV efforts to profitably grow sales and awareness.

• Rothy's: Utilizing proprietary tools for audience segmentation and media targeting in linear TV and OTT video campaigns.

Product Development

The agency continually develops and refines its service offerings, focusing on:

• Media Planning and Buying: Expanding capabilities across various channels, including digital, TV, and OTT.

• Creative Services: Enhancing creative strategies to drive engagement and conversions.

• Analytics and Measurement: Advancing tools and methodologies to provide deeper insights into campaign performance.

Anticipated Milestones

Future developments include:

• Expansion of HypeHer Practice: Growing the dedicated practice area focused on women's sports media opportunities.

• Technological Enhancements: Investing in AI-driven capabilities to further optimize campaign performance.

Technological Platform and Innovation

Proprietary Technologies

Rain the Growth Agency leverages several proprietary technologies to enhance campaign effectiveness:

• ConsumerID: An audience segmentation and measurement solution that utilizes client data to define discrete customer segments and target them with precision.

• Advanced Analytics Platforms: A suite of behavioral measurement tools to track campaign performance, including a unique blend of attribution and advanced modeling techniques.

Significant Scientific Methods

The agency employs advanced methodologies, including:

• Marketing Mix Modeling: Analyzing the impact of various marketing tactics on sales to optimize budget allocation.

• Brand Sentiment Tracking: Monitoring consumer perceptions to inform brand strategy.

• Integrated Marketing Dashboards: Providing real-time insights into campaign performance across channels.

Leadership Team

Key Executives

• Jane Crisan: Chief Executive Officer

• Background: Joined the agency in 2013 as COO, later becoming President and now CEO.

• Contributions: Led the expansion of digital, brand, and analytics capabilities.

• Michelle Cardinal: Co-Founder and Chairwoman

• Background: Co-founded the agency in 1998.

• Contributions: Instrumental in developing the agency's unique approach to direct marketing and brand building.

• Sue Collins: Chief Client Officer

• Background: Oversees client relationships and service delivery.

• Contributions: Ensures client satisfaction and drives account growth.

• Mark Yesayian: Chief Strategy Officer

• Background: Promoted to CSO in 2023.

• Contributions: Leads strategic initiatives and business development.

• Rylan Malerbi: Chief Financial Officer

• Background: Manages financial operations and planning.

• Contributions: Ensures financial health and supports strategic growth.

• Rian Schmidt: Chief Technology Officer

• Background: Oversees technological infrastructure and innovation.

• Contributions: Drives the development of proprietary tools and platforms.

• Kyle Eckhart: Chief Operating Officer

• Background: Promoted to COO in 2025.

• Contributions: Manages day-to-day operations and ensures operational efficiency.

Leadership Changes

Recent Appointments

• Rachel Baker: Hired as Senior Vice President, Head of Video Investment and Partnerships in November 2024.

• Background: Brings extensive experience in video investment and media partnerships.

• Role: Enhances the agency's media expertise and strengthens video investment strategies.