Overview
Rainbow Days, Inc. is a Dallas, Texas-based non-profit organization dedicated to supporting children and youth facing adversity. Founded in 1982 by Cathey Brown, the organization aims to help children build coping skills and resilience, fostering positive futures. With a mission focused on aiding children and youth in adversity, Rainbow Days envisions a healthy and promising future for every child.
Mission and Vision
- Mission: To help children and youth in adversity build coping skills and resilience to create positive futures.
- Vision: A healthy and promising future for every child.
Historical Context
Rainbow Days originated from Cathey Brown's personal journey to overcome addiction and the recognition of a critical gap in resources for children of adults with substance use disorders. Since its inception, the organization has served over 241,000 children in the Dallas area and trained more than 60,000 professionals to implement its nationally recognized programs.
Services and Programs
Rainbow Days offers a variety of programs, including life-enrichment experiences, family outings, mentored events, and alcohol, tobacco, and other drug (ATOD) prevention initiatives. Support groups are also conducted in schools, shelters, and community locations to address the growing need for children's supportive services.
Notable Programs
- Curriculum-Based Support Groups® (CBSG®): Designed for children aged 4-15 to help them make healthy lifestyle choices. This program is a cornerstone of Rainbow Days' efforts and reaches over 11,000 children annually.
- Rainbow Days Training/Trans4m Center: Focuses on teaching professionals to implement supportive programs in their communities, thereby extending the organization's impact.
Leadership
Key Personnel
- Tiffany Beaudine, M.A., Chief Executive Officer
- Strengths: Communication, Positivity, Developer, Ideation, Individualization
- Focus: Advocating and enhancing the mission of Rainbow Days.
- Sunni Roaten, Senior Director of Operations & Volunteers
- Strengths: Discipline, Consistency, Harmony, Intellection, Achiever
- Role: Supporting the organization's operations and volunteer coordination.
- Cassie Lowe, MA, LMFT, Senior Director of Programs
- Strengths: Responsibility, Arranger, Belief, Achiever, Discipline
- Contribution: Developing and implementing programs for the wellbeing of children and youth.
- Gene Zhu, Director of Finance
- Strengths: Positivity, Activator, Connectedness, Input, Learner
- Objective: Maintaining financial health to sustain the organization’s mission.
- Cathey Brown, Founder/CEO Emeritus/Director of The Trans4m Center
- Kelly Wierzbinski, Director of Children Youth and Family Services-Family Connection
- Wendi McMullen, Director of Special Projects
- Sandi McFarland, Office Manager
- Denise Glasco, Family Connection Program Manager
- Cindy Wade, Accounting Coordinator
- Cassandra Glasco, Family Connection Specialist
- Lilly Coe, Communications and Development Coordinator
Financial and Performance Metrics
- Charity Navigator Rating: 4/4 Stars
- Revenue in 2022: $2,009,594
- Estimated Annual Revenue: $3.5 million
- Estimated Revenue per Employee: $67,308
- Employee Count: 52 individuals with a 6% growth in the last year.
- Notable Fundraising Event: The 27th Annual Pot of Gold Luncheon raised $274,500 for critical services benefiting at-risk and homeless children.
Core Values
Rainbow Days' core values include resilience, impact, integrity, excellence, innovation, respect, diversity, relationships, faith, and optimism. The organization is committed to ethical behavior, accountability, and providing innovative services while fostering inclusivity and diversity.
Recognition and Community Engagement
Rainbow Days has been acknowledged for its extensive community impact and forward-thinking initiatives in preventing substance abuse. It engages regularly with community events like mental health fairs and educational sessions to broaden its outreach and support children and families.
Competitor Profiling
Key Competitors
- Robotics Education and Competition Foundation: Revenue of $15M, 95 employees, 7% growth.
- San Antonio Food Bank: Revenue of $15M, 268 employees, 6% growth.
- Cornerstone Assistance Network: Similar revenue of $3.5M, 66 employees, 6% growth in employees.
- Bill Glass Behind the Walls: Revenues of $3.5M, 48 employees, 7% increase in staff.
These competitors also focus on supportive services and have experienced similar employee growth rates.
Impact and Additional Programs
Beyond its core programs, Rainbow Days engages in various direct services such as classroom presentations, summer camps, and family outings to impart life-changing skills to children in high-risk scenarios. By educating professionals through the Trans4m Center and enhancing workforce development, Rainbow Days extends its influence well beyond its immediate reach.
Recognized with a superior rating by Charity Navigator, Rainbow Days, Inc. has positioned itself as a commendable charitable organization in service to children and youth.
