Rainbows United: Company and Competitor Profile
Overview
Rainbows United, Inc. is a nonprofit organization based in Kansas, United States, established in 1972. Specializing in enhancing the lives of children with special needs and their families, Rainbows United leverages community resources to provide a wide range of tailored services. Key offerings include Targeted Case Management, Early Intervention, Mental Health Services, Child Care, and Preschool. Initially focusing on children with severe, multiple disabilities, legislative changes shifted the organization's emphasis to early intervention services for children below school age.
Leadership Team
- Rachel Banning - President
Rachel Banning leads Rainbows United as President since June 2024. With her background in political science and government from Wichita State University, Rachel has a significant leadership history, including her tenure as the Executive Director at the Orpheum.
- Lisa Capps - Vice President of Development
Lisa Capps, joining the team in July 2023, is an experienced fundraiser specializing in major gift and fund cultivation, driven by her commitment to assisting children with special needs.
- Michelle L. Eastman - Vice President of Marketing and Communications
Michelle Eastman, part of the organization since 2006, manages all communication, branding, and design initiatives, enhancing public engagement and marketing.
- Lindsay Kral - Vice President of Programs and Services
With Rainbows United since 2014, Lindsay oversees programs like Family Support Services and Autism Services, ensuring a robust offering of programs.
- Mark Taylor - Vice President of Human Resources
Mark Taylor joined in 2023 with notable HR expertise, certified in SPHR and SHRM-SCP, to lead the organization's human resources operations.
- Andy Walston - Vice President of Finance
Andy Walston progressed from Accounting Assistant in 2011 to VP of Finance, aligning the financial strategy with organizational objectives.
Strategic Initiatives and Services
Rainbows United focuses on advancing the unique potential of children and their families through a strategic plan from 2023 to 2026. The initiative prioritizes enhancing service delivery and expanding community partnerships. Additional specialized services include Connecting Point for information and referrals for young children and Specialized Foster Care support.
Contact Information
Rainbows United's headquarters is located at 3223 North Oliver Avenue, Wichita, KS 67220. They can be reached by phone at 316.295.7855, or more information is available on their [website](https://rainbowsunited.org/).
Competitor Profile
Key Competitors
1. ACI Learning Centers
- Revenue: $1 million
- Employees: 16
- Employee Growth: -11%
2. Safehome
- Revenue: $9.8 million
- Employees: 98
- Employee Growth: 4%
3. Child Start
- Revenue: $17.2 million
- Employees: 156
- Employee Growth: -10%
4. Newcomer Funeral Service Group
- Revenue: $46.5 million
- Employees: 372
- Employee Growth: 1%
5. Saint Francis Ministries
- Revenue: $114.8 million
- Employees: 820
- Employee Growth: 7%
These competitors operate in industries impacting community health and development. Rainbows United's strengths are its specialized early intervention services, distinguishing it from competitors like ACI Learning Centers and Safehome, which have different operational focuses.
Strategic Insights
Strategic opportunities arise from Rainbows United's commitment to early intervention and specialized care. Competitor analysis reveals diverse service offerings and growth trends, with Rainbows United differentiating through its focused service delivery for children and families. Sales strategies should highlight collaboration opportunities that leverage Rainbows United's unique strengths and service delivery models.
