RainFocus Company Market Research Report

Company Overview

Name and Mission

• Company Name: RainFocus

• Mission: RainFocus orchestrates the event channel within marketing to optimize engagement throughout the customer journey.

Foundation and Leadership

• Founded: 2013

• Founder: Doug Baird

• Key People:

• Doug Baird, Founder and President

• JR Sherman, Chief Executive Officer

Headquarters and Employment

• Headquarters: No information is available

• Number of Employees: No information is available

Financial Overview

• Revenue: No information is available

Market Position and Recognition

• What is the Company Known For:

• RainFocus is known for its advanced event marketing platform that captures and analyzes event data to enhance engagement and business relationships.

• Named a Leader in various industry reports such as The Forrester Wave™ and the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms.

Products

Product Offerings

1. Event Management

• Description: Provides seamless management of events by simplifying, unifying, and optimizing event marketing.

• Key Features: Streamlines the event management process, integrates real-time engagement data, and provides actionable insights.

2. Event Programs

• Description: Unifies all event programs onto a single platform.

• Key Features: Reusable configurations, branding, personalization, and comprehensive reporting.

3. Marketing Impact

• Description: Optimizes marketing strategies for maximum impact.

• Key Features: Centralized data to drive pipeline performance and cost efficiency.

4. Sales Engagement

• Description: Accelerates sales engagement through personalized attendee experiences.

• Key Features: Uses real-time data to enhance customer interactions and sales opportunities.

5. RainFocus Mobile App

• Description: Enhances in-person event experiences.

• Key Features: Increases session attendance, encourages networking, and boosts sponsorship value.

Recent Developments

New Recognitions and Partnerships

• Recognition:

• Named a Leader in All-In-One Event Management Platforms by Independent Research Firm.

• Partnerships:

• Became an Adobe Certified Platinum Partner in 2023, integrating event data with Adobe's technologies.

Platform Enhancements

• New Features:

• Integration improvements for real-time behavioral event data with third-party technologies.

• Enhanced security and compliance with conforming to Web Content Accessibility Guidelines (WCAG 2.2), ISO 27001:2013 certified, PCI DSS certified, and GDPR and CCPA-compliant.

Recent Events

• Flagship Event: Kicked off a major annual flagship event, showcasing advancements and new offerings.

Initiatives

• Accessibility: Implemented measures to become WCAG compliant and appointed an internal accessibility specialist team.

• Self-Guided Assessment: Launched a new self-guided assessment tool for event professionals.

Summary

RainFocus stands as a leading innovator in event management, recognized for its powerful platform that supports marketing and sales functions through event-driven data insights. Recent strategic achievements, such as its partnership with Adobe and industry recognition, bolster its position at the forefront of the event technology space.