Company Overview
Rainforest is a dual-focused entity specializing in Payments-as-a-Service (PaaS) in the United States and as an eCommerce aggregator in Asia. Headquartered in Atlanta, Georgia, for its PaaS operations, Rainforest primarily targets vertical Software as a Service (SaaS) platforms. The company delivers payment processing solutions that assist SaaS platforms in optimizing payment processes, enhancing processing volumes, optimizing margins, and maximizing payments revenue. In Asia, Rainforest positions itself as a leading eCommerce aggregator, concentrating on acquiring and growing brands that address the needs of the modern mother. Utilizing proprietary technology, the company effectively manages and scales small to medium-sized brands, especially on Amazon, focusing on sectors such as maternity and baby care products.
Key Offerings and Strategic Advantages
Payments-as-a-Service (PaaS):
- Real-time Merchant Onboarding: Simplifies and accelerates the onboarding process for merchant clients.
- Multiple Payment Options: Facilitates transactions via cards, ACH, and Apple Pay, providing diverse payment solutions.
- Next-day Funding: Enhances cash flow for clients with swift funding cycles.
- Embedded Reporting and Chargebacks: Integrates comprehensive reporting tools and chargeback management within the platform.
- Risk and Compliance Management: Manages KYC, fraud monitoring, and PCI compliance, allowing clients to focus on their primary operations.
Rainforest establishes itself through its unique positioning as the only payfac-as-a-service provider explicitly designed for vertical SaaS businesses, helping clients increase payment volumes and reduce risk and compliance challenges. The platform features low-code, white-labelled components that expedite implementation, reducing time to market and boosting revenue.
eCommerce Aggregation:
- Brand Acquisition and Growth: Targets and integrates brands within the maternity and baby care segments, leveraging technology for seamless operations.
- Technological Integration: Utilizes proprietary technology for brand management and growth, particularly on platforms like Amazon.
Leadership Team
Rainforest benefits from a seasoned leadership team with deep expertise in payments and SaaS:
- Joshua Silver, Founder and CEO: Brings over 10 years of experience in healthcare payments processing and strategic consulting.
- Chris Church, VP Engineering: Skilled in building enterprise software integrations with extensive SaaS technology leadership experience.
- Cailey Ryckman, VP Finance: Experienced in scaling SaaS businesses with a strong financial acumen.
- Becky Kopplin, VP Payments: Over two decades of experience in payments, focusing on embedded payments for SaaS companies.
- Aaron Steinberg, VP Revenue: Noted for driving high-growth startups to successful exits, bringing advanced strategies to Rainforest's revenue operations.
Financial Milestones & Market Position
In its PaaS division, Rainforest recently secured a $20 million Series A funding round led by Matrix Partners. This investment underscores the robust growth potential and financial stability of the company. In the eCommerce sector, Rainforest leverages its financial strength to expand its brand portfolio, positioning it for sustained competitive leverage and growth in the rapidly evolving market.
Key Competitors
Rainforest faces competition from several key players in the eCommerce aggregation landscape:
1. Evenflow: Based in India, focuses on scaling third-party e-commerce brands through supply chain upgrades and digital marketing.
2. Heyday: San Francisco-based innovator securing substantial financial backing to drive digital brand growth via technology and analytics.
3. Perch: A Boston-based leader in Amazon FBA and D2C brand acquisition, recently bolstered by acquisition by Razor Group.
4. Una Brands: Operates in the Asia-Pacific, applying analytics-driven strategies and competitive pricing to support e-commerce brand growth.
Contact Information
For more insights into Rainforest's services and solutions, visit their [official website](https://www.rainforestpay.com/) or their [LinkedIn page](https://www.linkedin.com/company/rainforestpay).
By deploying advanced capabilities, Rainforest empowers platforms and brands to enhance payment optimization and market reach, solidifying its position as a crucial player in both the embedded payments and eCommerce aggregation markets.
