Rambler Sparkling Water Company Profile

Background

Founded in 2018 and headquartered in Austin, Texas, Rambler Sparkling Water is dedicated to producing high-quality, sustainably sourced sparkling water. The company's mission is to deliver a crisp, refreshing beverage while actively contributing to environmental conservation efforts. Rambler's unique Texas limestone filtration process and commitment to giving back to local ecosystems distinguish it within the beverage industry.

Key Strategic Focus

Rambler's strategic objectives center on:

• Product Differentiation: Utilizing a proprietary Texas limestone filtration system to create a distinctive taste profile.

• Sustainability: Partnering with organizations like the Texas Parks and Wildlife Foundation to support conservation initiatives.

• Market Expansion: Broadening distribution channels to increase market presence beyond Texas.

Financials and Funding

As of January 2025, Rambler Sparkling Water reported annual revenue of approximately $1.8 million. In October 2022, the company secured $12 million in funding, with Chief Financial Officer Jeffrey Trucksess playing a pivotal role in this investment round. The capital is intended to support aggressive expansion and accelerate product development.

Product Line

Rambler offers a variety of sparkling water flavors, including:

• Original: A crisp, unflavored option.

• Lemon-Lime: A citrus blend reminiscent of traditional lemon-lime sodas.

• Grapefruit: A tangy, refreshing choice.

• Satsuma: Featuring mandarin orange notes.

• Blackberry: A sweet and tart berry flavor.

• Wild Cherry: A bold cherry taste.

In 2022, Rambler introduced Rambler Yaupon Energy, an all-natural energy drink utilizing Yaupon, North America's only native caffeinated plant. This product delivers 120 mg of clean caffeine per serving and is available in flavors such as Pomegranate, Peach, Blackberry Mint, and Lime Coconut.

Technological Platform and Innovation

Rambler's proprietary Texas limestone filtration system sets it apart in the sparkling water market. This process involves:

1. Purification: Isolating and removing impurities through reverse osmosis.

2. Remineralization: Adding a signature blend of minerals, including calcium, magnesium, and potassium, to enhance flavor and provide essential electrolytes.

3. Carbonation: Injecting an optimal level of bubbles to achieve a balanced mouthfeel and crisp taste.

Leadership Team

• James Moody: Co-founder and CEO, bringing extensive experience in business and entrepreneurship.

• Jeffrey Trucksess: Co-founder and CFO, instrumental in securing funding and overseeing financial strategy.

• Dave Mead: Co-founder, with a background in branding and advertising, contributing to the company's marketing initiatives.

• Terrence (Terry) Fagan: Appointed as President in 2020, Fagan has over 16 years of experience in sales and marketing within the beverage industry, including roles at Deep Eddy Vodka and Lone Star Beer.

Leadership Changes

In 2020, Terrence Fagan joined Rambler as President, bringing a wealth of experience from his previous roles in the beverage industry. His appointment marked a significant step in Rambler's growth trajectory, aiming to expand the brand beyond Texas.

Competitor Profile

Market Insights and Dynamics

The sparkling water market has experienced substantial growth, driven by consumer demand for healthier beverage options. Key trends include the rise of flavored and functional sparkling waters, as well as increased emphasis on sustainability and natural ingredients.

Competitor Analysis

• LaCroix: Established in 1980, LaCroix offers a wide range of flavors and holds a significant market share in the U.S. sparkling water segment.

• Waterloo Sparkling Water: Founded in 2017 and also based in Austin, Texas, Waterloo has expanded rapidly, offering various flavors and recently partnering with Guy Fieri to launch new mocktail flavors.

• Liquid Death: Launched in 2018, Liquid Death markets its canned water with a unique branding strategy targeting younger demographics.

• Bubly: Introduced by PepsiCo in 2018, Bubly offers a variety of flavors and has expanded into international markets.

• Spindrift: Founded in 2010, Spindrift differentiates itself by using real fruit juice for flavoring, appealing to health-conscious consumers.

Strategic Collaborations and Partnerships

Rambler has established significant partnerships to enhance its market position and support conservation efforts:

• Texas Parks and Wildlife Foundation: Collaborated to release commemorative packaging celebrating 100 years of Texas State Parks, with proceeds supporting conservation initiatives.

• American Rivers: Supports national river conservation efforts through annual contributions.

• Distribution Partnerships: Expanded distribution through agreements with national partners such as UNFI and KeHE, and regional retailers like H-E-B and Whole Foods.

Operational Insights

Rambler's commitment to sustainability and unique filtration process provide distinct competitive advantages. By sourcing water sustainably and utilizing a proprietary filtration method, Rambler offers a product that appeals to environmentally conscious consumers seeking high-quality beverages. The company's partnerships with conservation organizations further reinforce its brand values and resonate with its target market.

Strategic Opportunities and Future Directions

Looking ahead, Rambler aims to:

• Expand Product Offerings: Continue developing innovative products, such as functional beverages and new flavors, to meet evolving consumer preferences.