Rare Ideas is a hospitality brand strategy and consumer experience design house dedicated to crafting iconic food and beverage (F&B) and hospitality brands. Founded in 2015 and headquartered in Pune, Maharashtra, India, the company collaborates end-to-end with F&B, hospitality, retail, and direct-to-consumer (D2C) founders, guiding them from the idea stage to success celebrations. Their mission is to build brands that not only stand out but also leave a lasting impact by creating experiences that engage, inspire, and form lasting connections with audiences.
Key Strategic Focus
Rare Ideas specializes in comprehensive brand development within the F&B and hospitality sectors. Their core objectives include market research and insights, brand concept, strategy and positioning, visual identity and communication, consumer experience strategy and design, design collaterals, and brand workshops, intellectual properties (IPs), and campaigns. By integrating consumer research with the founder's vision, they aim to build authentic and strategic brands that resonate with target audiences.
Financials and Funding
As a privately held company, Rare Ideas does not publicly disclose its financial information or funding history. The company operates with a team of approximately 12 employees, focusing on delivering specialized services to its clients.
Pipeline Development
Rare Ideas has been instrumental in creating some of the most loved and celebrated hospitality brands in the country. Their portfolio includes projects such as Elephant & Co., Nanna's Negroni, Juju Mexican Bar, Cobbler & Crew, Gather - For Good, Koi Koi, and ECO Brews. These projects showcase their ability to conceptualize and build unique brand identities, develop strategic brand positioning, and design compelling visual identities and communication strategies.
Technological Platform and Innovation
Rare Ideas distinguishes itself through a blend of strategic insight and creative execution. Their proprietary methodologies include conducting thorough market research to understand consumer behavior, crafting unique brand narratives that connect with audiences, designing compelling visual identities that reflect the brand's essence, creating immersive consumer experiences that build lasting loyalty, delivering high-quality brand materials, and engaging teams in collaborative sessions to unlock potential and develop impactful campaigns.
Leadership Team
The leadership team at Rare Ideas comprises seasoned professionals with extensive experience in the F&B and hospitality industries. Their combined expertise enables the company to offer comprehensive branding solutions that are both strategic and creative. Specific details about individual team members are not publicly disclosed.
Competitor Profile
In the niche market of F&B and hospitality branding, Rare Ideas faces competition from other branding agencies specializing in these sectors. While specific competitors are not listed, the company's focus on end-to-end collaboration, deep industry insight, and a comprehensive suite of services positions it uniquely in the market.
Strategic Collaborations and Partnerships
Rare Ideas collaborates closely with founders, startups, and businesses at various stages of their journey. Their partnerships are characterized by a deep understanding of the client's vision and audience, ensuring that every touchpoint is designed with purpose and impact. Notable collaborations include projects with Elephant & Co., Nanna's Negroni, and Juju Mexican Bar, among others.
Operational Insights
Rare Ideas' strategic considerations involve maintaining a balance between consistent brand integrity and unique adaptations, especially when expanding businesses into new territories. Their approach integrates consumer research with the founder's vision to build authentic and strategic brands. This methodology allows them to foresee and design for all brand touchpoints, both visible and invisible, ensuring a cohesive and impactful brand presence.
Strategic Opportunities and Future Directions
Looking ahead, Rare Ideas aims to continue its trajectory of building iconic F&B and hospitality brands by leveraging its deep industry insights and comprehensive service offerings. Opportunities for expansion include entering new markets, developing proprietary branding methodologies, and forming strategic alliances to enhance their service portfolio. Their commitment to creating brands with a distinct voice, purpose, and identity positions them well to achieve these future objectives.
Contact Information
- Website: rareideas.in
- Social Media:
- YouTube
