RasoiShop - Comprehensive Analysis Report

Summary

RasoiShop, operating under Rasoishop Ventures Private Limited, is an Indian omni-channel retailer that specializes in kitchenware. Incorporated in 2016, RasoiShop integrates online sales with physical stores, offering a wide array of kitchen products from utensils to appliances. It serves individual homemakers, corporate orders, and bulk gifting, having served over 10 lakh customers in the past 30 years.

1. Strategic Focus & Objectives

Core Objectives

• RasoiShop aims to provide verified, premium-quality products at competitive prices with free home delivery.

• The company seeks to be a one-stop solution for branded kitchenware, offering a wide range of products from over 80 leading brands.

• Expansion through franchised retail stores and fulfillment centers across India is a key objective.

Specialization Areas

• Specializes in providing verified, premium-quality kitchenware products.

• Focuses on offering products at competitive prices.

• Provides free home delivery.

Target Markets

• Targets individual homemakers with kitchenware products.

• Caters to corporate orders for kitchenware needs.

• Provides options for bulk gifting, especially during festive seasons.

2. Financial Overview

Funding History

• Rasoishop Ventures Private Limited has an authorized share capital of INR 21,000,000 and a paid-up capital of INR 17,501,000.

Generated Revenue

• The company generated revenue of INR 18.1 Cr in the financial year ending March 31, 2022, with a compounded annual growth rate (CAGR) of 8% over the previous year.

• The operating revenue ranged from INR 1 Cr - 100 Cr for the financial year ending on March 31, 2023.

3. Product Pipeline

Key Products/Services

• Appliances, Cookware, and Dinnerware:

• RasoiShop offers over 5,000 curated kitchenware products from over 100 brands, including appliances, cookware, and dinnerware.

• These products are available through the omni-channel platform.

4. Technology & Innovation

Technology Stack

• RasoiShop operates an omni-channel platform that integrates its online and retail presence.

• The company enhances customer experience through teleshopping services.

• Customers can place orders via phone after viewing products on TV shows.

Proprietary Technologies

• RasoiShop provides online video shopping for select products.

5. Leadership & Management

Executive Team

• Anil Kumar Jain, Mentor: An IIM Bangalore alumnus with a background in Mechanical Engineering and over 25 years of experience in the kitchen appliance industry. He started Softel Machines Ltd. in 1991.

• Abhishek A. Jain, Operations, Accounts and Finance: An alumnus of BITS Pilani and IIM Kozhikode, leading operations, accounts, and finance at RasoiShop. Spearheaded the launch of retail stores to establish RasoiShop as an omni-channel model.

• Maitreyi Jain, Marketing Initiatives: A Chartered Accountant and Commerce graduate from Christ University, Bangalore. Manages marketing initiatives, including digital growth, teleshopping, and events.

• Sanjana Jain, Marketing Director: A graduate of New York University with over 5 years of marketing experience, focusing on boosting RasoiShop's national presence.

6. Competitive Analysis

Major Competitors

• Details about the competitor profile are not available.

7. Market Analysis

Market Overview

• RasoiShop caters to a broad customer base, including homemakers, cooks, and chefs across various socio-economic classifications.

• The company focuses on providing implements for cooking, blending traditional and modern tools.

8. Strategic Partnerships

• In 2000, TTK Prestige Ltd acquired a 26% equity stake in Softel, making Softel one of the first OEMs for TTK Prestige Limited's Mixer Grinders.

9. Operational Insights

• Verified Premium Products: RasoiShop emphasizes providing products of high quality and reliability.

• Honest Prices: The company aims to offer competitive and fair pricing to its customers.

• Free Home Delivery: RasoiShop provides free home delivery services.

• Assured After Sales Service: RasoiShop ensures reliable after-sales support to its customers.

• Franchise Expansion: RasoiShop is expanding its reach through franchised retail stores.

10. Future Outlook

Strategic Roadmap

• RasoiShop is expanding its presence through franchised retail stores and fulfillment centers across India.