Reaction Audio Visual Company Profile

Background

Founded: 2005

Headquarters: Rancho Santa Margarita, California, USA

Industry: Event Technology and Production

Overview:

Reaction Audio Visual (Reaction AV) is a nationwide, single-source provider of event technology and production services. The company offers comprehensive rental and staging solutions, including professional audio, video, lighting, computing, and scenery. With a commitment to delivering seamless, high-impact productions, Reaction AV has established itself as a trusted partner for major corporations, large convention companies, and event planners across various industries.

Key Strategic Focus

Core Objectives:

Deliver turnkey event technology solutions tailored to client needs.

Ensure flawless execution of events, regardless of size or complexity.

Areas of Specialization:

Large-scale conventions and corporate meetings.

Exhibitor booths and outdoor events.

E-sports tournaments and gaming conventions.

Key Technologies Utilized:

Advanced LED solutions, including curved and high-resolution displays.

Dynamic lighting systems synchronized with video content.

Special effects equipment such as Cryo LED Geysers and hazers.

Primary Markets Targeted:

Corporate clients across diverse industries.

Trade shows and associations.

E-sports and gaming events.

Financials and Funding

Revenue:

Estimated annual revenue: $6.7 million.

Employee Data:

Approximately 40 employees.

Recent employee growth: 3%.

Funding:

Total funding details are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies:

Custom-built LED solutions integrated seamlessly into event environments.

Significant Scientific Methods:

Utilization of high-resolution, curved LED products for immersive visual experiences.

Implementation of synchronized lighting and video systems to enhance audience engagement.

Leadership Team

Executive Profiles:

Jeff Stora – CEO & Co-Founder

Brings extensive production expertise to ensure top-tier event execution.

J Ocana – COO & Co-Founder

Leverages business acumen to drive company growth and agility.

Andy Struck – Vice President of Sales

Ken Fix – Vice President of Sales

Hunter Carlin – Vice President of Event Production

Harrison Corney – Vice President of Internal Operations

The leadership team combines technical expertise and strategic vision to deliver client-focused event solutions.

Competitor Profile

Market Insights and Dynamics:

The event technology and production industry is characterized by a mix of large, established companies and numerous smaller niche providers. Clients seek partners capable of delivering comprehensive, high-quality solutions with a focus on customer service and innovation.

Competitor Analysis:

HB Communications

Estimated revenue: $50M–$100M.

Focuses on audio-visual integration and collaboration solutions.

Solutionz

Estimated revenue: $10M.

Specializes in AV integration and managed services.

IVCi

Estimated revenue: $10M–$50M.

Provides video conferencing and unified communications solutions.

CCS Presentation Systems

Estimated revenue: $50M–$100M.

Offers AV integration and training services.

Integrated Media Systems

Estimated revenue: $10M.

Focuses on AV design and installation.

Whitlock

Estimated revenue: $100M–$1B.

Provides AV integration and managed services.

These competitors offer a range of services in the AV and event production space, each with varying focuses and market reach.

Strategic Collaborations and Partnerships

Notable Collaborations:

The Trade Group

Reaction AV has partnered with The Trade Group on over 70 large projects, providing advanced AV solutions for exhibit booths, special events, and e-sports tournaments.

Disney/Lucasfilm

Collaborated on the Star Wars Celebration in Anaheim, managing the worldwide trailer release of "The Force Awakens" to a live audience and online viewers.

Operational Insights

Strategic Considerations:

Market Position:

Reaction AV positions itself as a mid-market company capable of delivering comprehensive event technology solutions with a client-centric approach.

Competitive Advantages:

Combines the resources and experience of larger firms with the agility and personalized service of smaller providers.

Demonstrates a strong track record in managing complex, high-profile events.

Strategic Opportunities and Future Directions

Future Business Directions:

Expansion in E-Sports:

With the rapid growth of the e-sports industry, Reaction AV plans to increase its involvement in live tournaments and gaming conventions, both domestically and internationally.