Real Hotels & Resorts Company Profile

Background

Overview

Real Hotels & Resorts is the hospitality division of Grupo Poma, a prominent business conglomerate in Latin America. With over 50 years of experience in the hotel industry, the company has established itself as a leader in the sector. Operating and franchising 28 hotels across 10 countries in Latin America and the United States, Real Hotels & Resorts collaborates with renowned international brands such as InterContinental, JW Marriott, Marriott, Courtyard by Marriott, Quality, Comfort Inn, and Clarion. The company's portfolio includes more than 5,500 rooms, over 70 restaurants, and 11 spas.

Mission and Vision

Real Hotels & Resorts is committed to excellence, innovation, and warm service, aiming to provide memorable experiences for both business and leisure travelers. The company actively contributes to the tourism and economic development of the destinations in which it operates. Guided by the principles of "People, passion, and vision," Real Hotels & Resorts focuses on quality, customer satisfaction, innovation, and infrastructure in its hotel operations.

Key Strategic Focus

Core Objectives

Real Hotels & Resorts focuses on expanding its presence in Latin America and the United States by operating and franchising hotels under prestigious international brands. The company aims to enhance its portfolio by offering high-quality accommodations, diverse dining options, and comprehensive wellness facilities.

Areas of Specialization

The company specializes in hotel management, hospitality services, food and beverage operations, spa services, and restaurant management. It operates in countries including Honduras, El Salvador, Colombia, Panama, Costa Rica, the Dominican Republic, Miami, Guatemala, Nicaragua, Peru, and the United States.

Key Technologies Utilized

While specific technologies are not detailed, Real Hotels & Resorts likely employs advanced property management systems, customer relationship management (CRM) tools, and digital marketing platforms to enhance operational efficiency and guest experience.

Primary Markets Targeted

The company targets both business and leisure travelers in Latin America and the United States, focusing on destinations with strong tourism potential and economic growth.

Financials and Funding

Funding History

Specific details regarding Real Hotels & Resorts' funding history are not publicly disclosed. As a division of Grupo Poma, the company benefits from the conglomerate's financial resources and strategic support.

Recent Funding Rounds

There is no publicly available information on recent funding rounds for Real Hotels & Resorts.

Notable Investors

As a subsidiary of Grupo Poma, Real Hotels & Resorts' primary investor is Grupo Poma itself.

Utilization of Capital

The capital is utilized for expanding the hotel portfolio, enhancing existing properties, and investing in infrastructure and services to improve guest experiences.

Pipeline Development

Key Pipeline Candidates

Real Hotels & Resorts is expanding its presence in South America with the opening of two new hotels in Lima, Peru. The properties include InterContinental Real Lima Miraflores and Hotel Indigo Lima Miraflores, both launched in June 2025.

Stages of Development

The Lima properties are in the operational stage, offering luxury accommodations and amenities to guests.

Target Conditions

The new hotels aim to cater to both business and leisure travelers, providing high-quality services and facilities in the vibrant Miraflores district of Lima.

Anticipated Milestones

The successful integration of these properties into the local market and achieving operational profitability are key milestones for Real Hotels & Resorts.

Technological Platform and Innovation

Proprietary Technologies

Specific proprietary technologies used by Real Hotels & Resorts are not detailed.

Significant Scientific Methods

While not explicitly mentioned, the company likely employs data analytics and customer feedback mechanisms to continuously improve service quality and operational efficiency.

AI-Driven Capabilities

There is no specific information on AI-driven capabilities within Real Hotels & Resorts.

Leadership Team

Executive Profiles

Fernando Poma: Executive Director of Real Hotels & Resorts. He has been instrumental in expanding the company's presence in South America, including the recent openings in Lima, Peru.

Esteban Majano: Director of Finance at Real Hotels & Resorts.

Claudia Quezada: Interior Design Manager at Real Hotels & Resorts.

Competitor Profile

Market Insights and Dynamics

The hospitality industry in Latin America and the United States is characterized by a growing demand for quality accommodations, diverse dining options, and comprehensive wellness facilities. Real Hotels & Resorts competes with both international hotel chains and regional operators.

Competitor Analysis

Key competitors include:

Marriott International: A global leader in hospitality with a vast portfolio of brands and properties worldwide.

Hilton: Another major player offering a wide range of accommodations and services across various market segments.

InterContinental Hotels Group (IHG): A multinational hotel company with a diverse brand portfolio and global presence.

Strategic Collaborations and Partnerships

Real Hotels & Resorts collaborates with prestigious international brands such as IHG Hotels & Resorts, Marriott International, and Choice Hotels International, enhancing its market presence and service offerings.

Operational Insights

The company differentiates itself through a strong commitment to quality, customer satisfaction, and innovation, aiming to provide memorable experiences for guests.

Strategic Opportunities and Future Directions

Strategic Roadmap

Real Hotels & Resorts plans to expand its presence in South America and other key markets by opening new properties and enhancing existing ones. The company focuses on integrating local culture and authenticity into its offerings to attract a diverse clientele.

Future Business Directions

The company aims to strengthen its position in the luxury and lifestyle segments by offering unique and culturally rich experiences to guests.

Opportunities for Expansion

Potential opportunities include entering new markets in Latin America and the United States, as well as exploring partnerships with other international hotel brands to diversify its portfolio.

Positioning for Future Objectives

Real Hotels & Resorts' focus on quality, innovation, and customer satisfaction positions it well to achieve its future objectives and expand its market share.