Realbricks Company Profile

Background

Realbricks is a real estate investment platform founded in 2021 and headquartered in Miami, Florida. The company's mission is to democratize real estate investing by enabling individuals to invest in properties with as little as $100. Realbricks aims to make high-quality real estate investments accessible to everyone, breaking down traditional barriers that have historically limited participation to high-net-worth individuals or institutional investors.

Key Strategic Focus

Realbricks specializes in fractional real estate investing, allowing investors to purchase shares in rental properties and earn passive income through rental dividends and potential property appreciation. The platform offers a user-friendly marketplace where investors can browse and select properties, buy shares, and manage their portfolios. Key technologies utilized include a mobile application available on iOS and Android, providing seamless access to investment opportunities and portfolio management. The primary market targets individual investors seeking to diversify their portfolios with real estate assets without the complexities of traditional property ownership.

Financials and Funding

As of the latest available data, Realbricks has raised a total of $6.2 million in funding over one round. In June 2024, the company announced a crowdfunding initiative aiming to raise $1.2 million under Regulation CF of the Securities Act of 1933, with shares priced at $8 each and a minimum investment of $800. The capital raised is intended to enhance platform features, expand property offerings, and improve user experience.

Pipeline Development

Realbricks continuously expands its portfolio by adding new rental properties to its marketplace. Each property undergoes rigorous vetting, considering factors such as economic health, property rights, location, rental market analysis, favorable demographics, and historic market performance. The company plans to diversify its offerings by including short-term rentals, vacation rentals, and multifamily units in the near future.

Technological Platform and Innovation

Realbricks sets itself apart through its innovative technological platform, which includes:

Fractional Ownership Model: Allows investors to purchase shares in properties, reducing the barrier to entry and enabling portfolio diversification with minimal capital.

Secondary Marketplace: Provides liquidity by enabling investors to buy and sell shares at their convenience, a feature not commonly available in traditional real estate investments.

Mobile Application: Offers a user-friendly interface for managing investments on the go, with features such as real-time updates, automated notifications, secure transactions, and an intuitive buy/sell process.

Leadership Team

Kevin Cottrell, Chief Executive Officer: A seasoned real estate professional with over 30 years of experience, including leadership roles at Marcus and Millichap, Keller Williams, and eXp Realty.

Chris Gerardi, Founder, Chief Operating Officer, and Chief Technical Officer: An entrepreneur with 17 years of operational experience in multiple public companies, specializing in building teams and executing high-level operations.

Ahmed Khaleel, Founder: Holds a degree in Electrical Engineering from the University of Minnesota and has 15 years of experience as a trader and quantitative analyst. Former Chief Investment Officer of Blockweather Holdings and co-founder of Terramint.

John Arsenault, General Counsel: A Colorado-based patent and intellectual property attorney with ten years of experience as general counsel, specializing in software companies and cryptocurrency projects.

Taylor Utt, Chief Marketing Officer: A marketing leader with over 10 years of experience in performance marketing and content strategy, with a background in growing affiliate networks and launching multichannel marketing campaigns.

Gene Frederick, Chief Growth Officer: Member of the Board of Directors at eXp World Holdings, with more than 40 years of experience in organized real estate, including roles as Regional Director and Operating Principal for Keller Williams Realty.

Scott Lewis, Chief Strategy Officer: An entrepreneur since the age of nineteen, with experience in marketing, manufacturing, and real estate. Co-founder of Whispering Eye Tequila and owner of an exotic animal park.

Meg Wilson, Vice President of Affordable Housing Development/Design: A graduate of the University of Texas - Austin's Architecture program, with over 25 years of experience in design, development, and planning of commercial, residential, and affordable housing projects.

Chris Heller, Web3 & DeFi Markets Advisor: Former CEO of Keller Williams Realty International, with over 30 years of experience in organized real estate. Currently the Chief Real Estate Officer for Ojo Labs in Austin, TX.

Mike Johnson, Assistant Director of Technology Development: Coordinates efforts across development, compliance, and marketing teams to ensure technical excellence and a seamless platform experience. Leads SEO initiatives to enhance the platform's visibility.

Konner Albers, Director of Fraud Operations: Leads initiatives to protect against fraudulent activities and oversees the customer support team. Brings a strategic and innovative approach to problem-solving, blending technical expertise with a customer-focused mindset.

Kirstene Abag, Social Media Virtual Assistant: Holds a Bachelor of Science in Business Administration, majoring in Marketing Management. Specializes in content creation, graphic design, video editing, and organizational management.

Nick Roman, Head of Investor Relations: Brings a decade of experience working with investors in the single-family rental space, having been the first sales hire at Roofstock. Focuses on making the investing process seamless and helping customers grow their portfolios.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Realbricks' leadership team.

Competitor Profile

Market Insights and Dynamics

The fractional real estate investment market has been experiencing significant growth, driven by increasing demand for accessible investment opportunities and technological advancements that facilitate fractional ownership. This trend reflects a broader movement towards democratizing investment in traditionally exclusive asset classes.

Competitor Analysis

Key competitors in the fractional real estate investment space include:

Invesafe: A platform offering fractional ownership in real estate properties, focusing on providing secure and transparent investment opportunities.

Turner & McKiernan: Specializes in real estate investment and advisory services, catering to a diverse range of investors.

South Florida Home Buyers: Focuses on acquiring and managing residential properties in the South Florida region, offering investment opportunities to local and international investors.