Realtracs Company Profile

Background

Founded in 1996, Realtracs is the largest multiple listing service (MLS) in Tennessee, extending its reach into Alabama, Georgia, and Kentucky. The company is dedicated to promoting and enhancing an efficient and harmonious real estate marketplace by providing accurate and comprehensive property data to real estate professionals. With over 20,000 users across more than 1,900 offices, Realtracs plays a pivotal role in the Mid-South's real estate industry.

Key Strategic Focus

Realtracs focuses on delivering a user-friendly, quality-controlled MLS system that adapts to the evolving needs of real estate professionals. The company's core objectives include providing personalized user training and technical support, creating opportunities for REALTORS® to better manage real estate transactions, and ensuring the system can grow and adapt quickly to changing business needs and technological advancements.

Financials and Funding

As of January 2025, Realtracs reported an estimated annual revenue of $3.7 million. The company operates with a team of approximately 141 employees across three continents, including North America, Europe, and Africa. Specific details regarding funding history and investors are not publicly disclosed.

Technological Platform and Innovation

Realtracs distinguishes itself through its proprietary MLS platform, which offers real-time property searches, listing alerts, client portals, market and system reports, and partner integrations. The company was the first MLS in the country to implement the MLS Grid’s Web API data acquisition, leading the way for industry-wide adoption of this technology.

Leadership Team

Stuart White, President and CEO

Mark T. Hill, Chief Operating Officer

Doug Powers, Chief Technology Officer

Julie Davis, Chief Relationship Officer

Derek Johnson, Chief Financial Officer

Emily Daniel, Vice President of Business Development

These leaders bring extensive experience in real estate, technology, and business development, driving Realtracs' mission to provide exceptional MLS services.

Competitor Profile

Market Insights and Dynamics

The real estate MLS industry is characterized by rapid technological advancements and increasing demand for accurate, real-time property data. The market is competitive, with several players offering similar services.

Competitor Analysis

Realtracs' primary competitors include:

NashvillesMLS.com: Offers property search services in the Nashville area.

Realtor.com: A national platform providing real estate listings and related services.

Dotloop.com: Provides an online platform to empower real estate professionals to manage transactions.

Crye-Leike.com: A real estate company offering property listings and related services in multiple states.

These competitors offer various features and services, contributing to a dynamic and competitive landscape.

Strategic Collaborations and Partnerships

Realtracs has established partnerships with various REALTOR® associations and integrates with tools like the CRS MLS Tax Suite and Cloud CMA to streamline workflows for real estate professionals.

Operational Insights

Realtracs' commitment to providing accurate data, user-friendly tools, and exceptional customer support positions it as a leader in the MLS industry. The company's focus on innovation and adaptability ensures it remains competitive in a rapidly evolving market.

Strategic Opportunities and Future Directions

Realtracs aims to expand its services further into the Southern United States, leveraging its strong foundation and technological capabilities to meet the growing needs of real estate professionals. The company's dedication to continuous improvement and customer satisfaction positions it well for future growth.