Realytics Market Research Report

Company Overview

Name: Realytics

Mission: To enable advertisers to anticipate and measure the impact of a TV campaign on digital platforms, optimizing media plans according to business and branding KPIs, and identifying the “TV-engaged” viewers to capitalize on this captive audience.

Founded: February 2014

Founders: Guillaume Belmas, Sébastien Monteil, Vincent Nguyen Huu, Grégory Bittan

Key People:

Guillaume Belmas – CEO & Co-founder

Sébastien Monteil – CTO & Co-founder

Vincent Nguyen Huu – Full Stack Engineer & Co-founder

Grégory Bittan – Lead Architect & Co-founder

Headquarters: No specific location information available

Number of Employees: 40

Revenue: No information is available

Known For: Leading in TV-Digital convergence, enabling advertisers to connect TV campaigns with digital performance, transforming TV into a measurable acquisition channel. Their products focus on improving the ROI of TV campaigns by using innovative analytics solutions.

Products

Bee Platform

Description: Bee is a holistic single source measurement solution for TV campaigns, designed to measure and compare linear TV (classic and addressable), BVOD, AVOD, FAST, and CTV exposure and online engagement.

Key Features:

Measures the cross-TV distribution channel reach of advertising campaigns.

Provides unified measurement of TV and CTV campaigns.

Helps in optimizing media plans.

Ad Performance Solutions

Description: Provides real-time effect monitoring of radio and TV campaigns on digital platforms.

Key Features:

Real-time TV spot detection through proprietary technology.

Measures incremental traffic generated by TV ads.

Developed new algorithms for tracking radio or TV visitor engagements.

TV Monitoring

Description: A real-time TV and radio ad monitoring service, utilizing audio and video detection technology.

Key Features:

Detects TV commercials in real-time.

Offers analysis, benchmarking, and activation services linked with TV moments.

Recent Developments

New Management and Strategic Initiatives

Realytics has reorganized its management to boost operations, reflecting a commitment to enhance service delivery and market presence.

Recognition and Awards

Awarded Tech Solution of the Year in 2024 and Video AdTech Solution of the Year in 2023. Additionally recognized for their contributions to TV and digital measurement and analysis.

Product Innovations

Expansion of Bee Platform for measuring cross TV distribution channels.

Improved solutions for performance-based TV buying and ROI maximization.

Partnerships and Events

Involved in industry events such as Cannes Lions 2024 and initiatives with AdSync for Euro 2024 advertisements to showcase their advanced analytics capabilities.

Conclusion

Realytics stands as a pioneer in the TV-Digital convergence space, using their expertise and innovative technologies to transform traditional TV advertising into effective digital acquisition channels. Despite heavy competition, their unique products like Bee and Ad Performance Solutions set them apart in measuring TV’s impact on digital activities and helping businesses optimize their media strategies accordingly.