Company Research Report: Recess

Company Overview

• Name: Recess

• Mission: Recess is the brand activation platform that connects brands with consumers by creating unique experiential brand partnerships and sampling opportunities.

• Founded: No information is available.

• Founded By: No information is available.

• Key People: No information is available.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Recess is known for its technology-driven approach to sampling campaigns that are scalable, measurable, and customizable. The platform enables brands to discover unique sampling opportunities and maximize brand awareness through targeted campaigns.

Products

• Platform Technology

• Description: The Recess platform features proprietary geo-targeting and retailer-targeting technology, advanced audience filters, and tools for workflow and contracting.

• Key Features:

• Geo-targeting tools to discover sampling opportunities in target markets.

• Retailer-targeting capabilities to identify events that cater to specific retail shoppers.

• Advanced audience filters for precise targeting.

• Custom reporting and consumer insights to measure campaign ROI.

• Partner Network

• Description: An expansive network of trusted partner communities for tapping into target audiences.

• Key Features:

• Partnerships with organizations like Equinox and WeWork to access distinct audiences.

• Transparent pricing structures for cost-effective brand activation.

• Professional Services

• Description: Managed services team to strategize, execute, and report on brand activation campaigns.

• Key Features:

• Full assistance from campaign strategy to execution.

• No hidden fees or billable hours.

Recent Developments

• Recent Developments:

• Partnerships with top brands for omnichannel sampling opportunities at various venues, including gyms and coworking spaces.

• Development of targeted sampling campaigns in retail settings to drive customer engagement and purchase intent.

• Execution of major campaigns such as the "Back to College" campaign in collaboration with notable CPG brands like Kraft, Method, and Reign.

• New Products Launched: No information is available regarding new product launches.

• New Features Added:

• Enhanced reporting and consumer insights capabilities to support data-driven sampling campaigns.

• Retailer-targeting technology to focus on shoppers who frequently visit stores like Target and Walmart.

• New Partnerships:

• Collaborations with fitness studios and coworking spaces to strengthen brand activation efforts for clients such as ZOA Energy and Sharpie.

• Initiatives to support farmer's market activations for CPG brands like Bush’s Beans and Catalina Crunch.