Recurrency Company Profile

Background

Overview

Recurrency is a San Francisco-based company specializing in automating enterprise resource planning (ERP) systems for distributors. Founded in 2018 by Sam Oshay, Recurrency aims to modernize the distribution industry's ERP processes by integrating advanced automation tools such as intelligent sales recommendations, dynamic pricing, and demand forecasting. The company addresses the inefficiencies of traditional ERP systems, which are often slow, complex, and manual, by providing a platform that enhances revenue, profit margins, and operational efficiency for distributors.

Mission and Vision

Recurrency's mission is to reverse ERP stagnation by building a streamlined and intelligent ERP platform that empowers distributors to grow organic revenue, increase profit margins, and enhance team productivity. The company's vision is to become the industry-standard ERP automation platform for distributors, offering a fast, comprehensive solution with powerful automation features.

Industry Significance

The distribution industry is a multi-trillion-dollar sector that has been underserved by legacy ERP systems. Recurrency's innovative approach positions it as a significant player in modernizing ERP solutions, offering distributors a competitive edge through automation and data-driven decision-making.

Key Strategic Focus

Core Objectives

ERP Automation: Automate sales, purchasing, and pricing workflows to enhance operational efficiency.

Revenue Growth: Drive organic revenue and profit margin increases for distributors.

Customer Experience: Improve customer service and satisfaction through streamlined processes.

Areas of Specialization

Demand Forecasting: Utilize machine learning to predict inventory needs accurately.

Dynamic Pricing: Implement pricing strategies that respond to market conditions in real-time.

Purchasing Automation: Automate procurement processes to optimize inventory levels and reduce costs.

Key Technologies Utilized

Artificial Intelligence (AI): Employ AI for intelligent sales recommendations and demand forecasting.

Machine Learning (ML): Use ML algorithms to analyze data and inform decision-making.

Cloud Computing: Leverage cloud infrastructure for scalable and secure operations.

Primary Markets Targeted

Wholesale Distributors: Businesses managing large-scale distribution operations.

B2B Retailers: Companies engaged in business-to-business retail transactions.

Companies with Legacy ERP Systems: Organizations seeking to modernize outdated ERP solutions.

Financials and Funding

Funding History

Recurrency has raised a total of $22 million across multiple funding rounds. The most recent was a Series A round on February 1, 2023, led by Bessemer Venture Partners, with participation from Y Combinator, Elad Gil, Open Core Ventures, and Lachy Groom.

Utilization of Capital

The funds are intended to support product development, enhance AI and machine learning capabilities, expand market reach, and scale operations to meet growing demand.

Pipeline Development

Key Pipeline Candidates

Recurrency's platform offers several key features:

Demand Forecasting: Provides accurate, data-driven forecasts up to 18 months ahead.

Dynamic Pricing: Enables real-time pricing adjustments based on market conditions.

Purchasing Automation: Automates procurement processes to optimize inventory levels.

Stages of Development

All features are fully developed and integrated into Recurrency's platform, with continuous enhancements based on user feedback and market needs.

Target Conditions

The platform is designed to address challenges such as inventory management, pricing optimization, and sales forecasting in the distribution sector.

Anticipated Milestones

Product Enhancements: Ongoing updates to improve functionality and user experience.

Market Expansion: Increasing adoption among distributors and B2B retailers.

Technological Platform and Innovation

Proprietary Technologies

ERP Integration: Seamless synchronization with existing ERP systems for quick deployment.

AI-Driven Insights: Utilization of machine learning algorithms for predictive analytics.

Significant Scientific Methods

Demand Forecasting Models: Advanced statistical and machine learning techniques to predict inventory needs.

Dynamic Pricing Algorithms: Real-time data analysis to adjust pricing strategies effectively.

Leadership Team

Sam Oshay: Founder and CEO. Sam graduated from the University of Pennsylvania with a dual degree in engineering and business. Prior to founding Recurrency, he gained experience in technology and business development. Under his leadership, Recurrency has secured significant funding and developed a robust platform for distributors.

Competitor Profile

Market Insights and Dynamics

The global ERP market was valued at approximately $49.6 billion in 2024 and is projected to reach $78.4 billion by 2029, indicating substantial growth potential. This expansion presents opportunities for Recurrency to capture market share by offering innovative automation solutions tailored for distributors.

Competitor Analysis

Bizom: Offers a mobile-first sales force automation platform for distributors.

RELEX: Provides supply chain optimization solutions with a focus on demand forecasting and replenishment.

Wasoko: Delivers a B2B e-commerce platform connecting manufacturers and retailers in emerging markets.

Strategic Collaborations and Partnerships

Recurrency has established partnerships with leading ERP providers such as SAP, Oracle, and Microsoft Dynamics to ensure seamless integration of its platform with existing systems. These collaborations enhance the value proposition for clients seeking modernization without overhauling their entire infrastructure.

Operational Insights

Recurrency's focus on rapid deployment—achieved in as little as one day—provides a competitive advantage by minimizing disruption during the transition to automated ERP processes. This efficiency is particularly appealing to distributors looking to modernize without significant downtime.

Strategic Opportunities and Future Directions

Recurrency is well-positioned to capitalize on the growing demand for cloud-based ERP solutions by expanding its platform's capabilities and targeting new market segments. Future directions include enhancing AI and machine learning features, exploring international markets, and developing additional modules to address a broader range of distribution challenges.