REDVANLY Company Profile

Background

Founded in 2013 in Jersey City, New Jersey, REDVANLY is a modern athletic wear brand dedicated to enhancing athletic performance and efficiency. The company focuses on creating high-quality, performance-driven apparel that caters to athletes' needs, emphasizing comfort, functionality, and style.

Key Strategic Focus

REDVANLY's strategic focus centers on:

Product Innovation: Developing apparel that combines advanced fabric technologies with modern design to enhance athletic performance.

Market Expansion: Strengthening its presence in the golf and athletic leisure markets through strategic partnerships and collaborations.

Brand Positioning: Establishing itself as a premium brand that appeals to athletes seeking both performance and style in their apparel.

Financials and Funding

As of September 2024, REDVANLY reported annual revenues of approximately $750,000. The company operates with a lean team of around 31 employees across North America, Asia, and Europe.

Product Development

REDVANLY's product line includes:

Tops: Polos, crews, tanks, hoodies, and quarter zips.

Bottoms: Shorts, trousers, denim, and joggers.

Knits: Sweaters, quarter zips, and cashmere items.

Outerwear: Jackets, vests, bombers, and rain jackets.

Accessories: Headwear, socks, underwear, and gift cards.

Footwear: Golf shoes.

The company continually innovates its product offerings to meet the evolving needs of athletes and active individuals.

Technological Platform and Innovation

REDVANLY distinguishes itself through proprietary fabric technologies designed to enhance performance and comfort:

PUREpoly: A fabric blend offering moisture-wicking properties and breathability.

STRETCHknit: Provides flexibility and durability for dynamic movements.

COMFORTMotion: Ensures comfort during extended wear.

Activedenim: Combines the appearance of traditional denim with the functionality of performance fabrics, offering mobility and breathability.

Leadership Team

Andrew Redvanly: Founder

Dan Regan: President and Director of Sales

Dave Pagana: Co-Founder and Vice President of Sales

R. R.: Chief Operations Officer

S. F.: Chief Financial Officer

B. K.: Vice President of Operations

J. B.: Vice President of Marketing

D. D.: Head of New England Sales

E. R.: Head of Operations

M. L.: Vice President of Sales

Competitor Profile

Market Insights and Dynamics

The athletic apparel market is highly competitive, with numerous brands vying for market share by offering innovative products that blend performance and style.

Competitor Analysis

Key competitors include:

Macade Golf: A golf apparel brand focusing on modern designs and performance fabrics.

PUMA Golf: Offers a wide range of golf apparel and footwear known for quality and innovation.

GolfNow: Provides online booking services for golf courses, indirectly competing by offering branded merchandise.

Golf Apparel Shop: Sells various golf clothing brands, competing in the retail space.

TRUE Linkswear: Specializes in golf footwear and apparel emphasizing comfort and performance.

Strategic Collaborations and Partnerships

REDVANLY has engaged in significant partnerships to enhance its market presence:

Smash GC: In March 2024, REDVANLY became the official on-course apparel partner for Smash GC, a professional golf team, providing high-quality, performance-driven apparel for the team and its fans.

Wheels Up: Partnered with the private aviation company to create a collaboratively designed capsule collection, which sold out on the day of release in March 2023.

Operational Insights

REDVANLY's strategic considerations include:

Product Differentiation: Leveraging proprietary fabric technologies to offer unique products that stand out in the market.

Market Positioning: Targeting niche segments within the athletic apparel market, such as golf and athletic leisure, to build a loyal customer base.