REEDS Jewelers Company Research Report

Company Overview

• Name: REEDS Jewelers

• Mission: To provide personalized service, attention to detail, lasting quality, and timeless style, making every customer "feel like family".

• Founded: In 1946 by Bill and Roberta Zimmer

• Key People:

• Bill Zimmer (Founder, Deceased)

• Roberta Zimmer (Co-Founder)

• Alan Zimmer (President and CEO)

• Headquarters: Wilmington, North Carolina, USA

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: A remarkable selection of fine jewelry, collectibles, watches, and customizable pieces.

Products

Overview

REEDS Jewelers offers a wide array of products that include jewelry, watches, and customizable pieces. They have high-end jewelry collections from leading designer brands and value-priced pieces to fit various budget needs.

Specific Products and Features

1. Jewelry

• Types: Diamond, gemstone, pearl, gold, sterling silver, titanium, and platinum jewelry for men and women.

• Key Features: High-quality pieces inspected twice by manufacturers and trained quality inspectors.

2. Watches

• Brands: Authorized distributor for luxury brands like Rolex, Tag Heuer, Omega, Tudor.

• Key Features: Exclusive, high-end designer watches available both online and in-store.

3. Customizable Pieces

• Offerings: Engagement rings, charms, and gifts for every occasion.

• Key Features: Custom jewelry design services ensuring a unique, personalized customer experience.

Recent Developments

• New Products and Features: No information is available

• Recent Partnerships: Collaborations with luxury brands and designers such as David Yurman, Mikimoto, Swarovski, PANDORA, John Hardy, Gucci, and others for exclusive jewelry lines.

• Other Developments:

• Expansion to multiple states with retail outlets and a leading e-commerce platform, REEDS.com.

• Continued emphasis on quality with a rigorous inspection process for high-standard jewelry.

• Adoption of modern financing options including various purchase and lease programs, ensuring accessibility for consumers.

Summary

REEDS Jewelers, established as a family-run business, has grown into a prominent multi-channel retailer offering a mix of high-end and affordable jewelry. With a rich company history and strong foundation in quality and customer service, REEDS Jewelers continues to thrive in the competitive jewelry market. The company remains committed to treating customers with the personalized care and quality goods that have defined its legacy.