Reelly.ai is a Dubai-based PropTech startup that has developed a B2B platform connecting over 30,000 real estate agents from the UAE and international markets with property developers. The platform offers detailed analyses of more than 1,620 projects, enabling agents to create branded presentations for buyers efficiently. For developers, Reelly.ai provides solutions to streamline communication with agents, reduce marketing expenses, and deliver real-time analytics on agent performance. The company's mission is to transform the real estate experience through cutting-edge technology, aiming to attract $100 billion in investments for partner developers in the world's top 10 megacities over the next five years.
Key Strategic Focus
Reelly.ai's strategic focus centers on enhancing the efficiency and effectiveness of real estate transactions through advanced AI tools and comprehensive data analytics. The platform specializes in providing agents with up-to-date market information, in-depth project analyses, and tools to create branded client presentations swiftly. For developers, Reelly.ai offers a centralized database to simplify property listings and AI-powered insights to refine sales strategies. The primary markets targeted include the UAE and other international regions with significant real estate development activities.
Financials and Funding
Reelly.ai operates on a business model where developers pay a percentage of the property value sold through the platform, and agents pay a subscription fee to access advanced features. Specific details regarding the company's funding history, total funds raised, and notable investors are not publicly disclosed.
Technological Platform and Innovation
Reelly.ai distinguishes itself through its proprietary AI-driven platform that offers:
- AI-Powered Tools for Agents: Enabling the rapid creation of branded presentations tailored for real estate buyers, significantly reducing manual effort and boosting productivity.
- Comprehensive Developer Solutions: Providing a centralized database for property listings, real-time analytics on agent performance, and tools to streamline communication with agents.
- Reelly Ambassador Program: An innovative system for developers to boost sales through a multi-level marketing model, where agents recruit colleagues to work on projects, host events, and receive commissions based on confirmed sales.
Leadership Team
Reelly.ai's leadership comprises experienced professionals with diverse backgrounds:
- Vitalii Ryzhak, Co-founder & CEO: With eight years in real estate, he has built sales and marketing departments for developers and created several successful companies.
- Denis Scvortsov, Co-founder & President: Over 11 years of experience as a top-performing agent in Dubai.
- Vitalii Shevchuk, Co-founder & CTO: Six years of experience in creating IT solutions in real estate, including apps for hotels, online schools for realtors, chatbots, and websites for developers.
- Karina Konstantinova, Chief Business Development Officer: Eight years of experience in business development, including tenure at a leading UAE developer.
- Yulia Kletsova, Fundraising and PR: Over six years of experience in team management, with expertise spanning international markets such as the US and Saudi Arabia.
- Sona Hovhannisyan, Head of HR: Strategic HR lead with eight years of experience in talent management, employee engagement, and HR process optimization.
- Uliana Salii, COO: Nine years of experience in communications as a presenter, journalist, and interviewer, including six years as COO of an influential business community for entrepreneurs.
- Nawar Haddad, Creative Director: Eight years of experience in architecture, design, and video production, blending these skills to showcase Dubai real estate uniquely.
- Anna Lapitskaya, CFO: Over 10 years of experience in finance management, overseeing more than $50 million, and helping companies boost profitability by up to 25% through strategic financial solutions.
Competitor Profile
In the PropTech industry, Reelly.ai faces competition from various platforms offering real estate solutions. While specific competitors are not detailed in the available information, the market includes companies providing AI-driven tools for real estate agents and developers, platforms for property listings, and solutions for streamlining real estate transactions. Reelly.ai's unique value proposition lies in its comprehensive AI-powered platform that caters to both agents and developers, offering tools for efficient communication, marketing, and sales strategies.
Strategic Collaborations and Partnerships
Reelly.ai has introduced the Reelly Ambassador Program for developers, an innovative system to boost sales through a multi-level marketing model. This program involves agents recruiting colleagues to work on projects, hosting events at developer premises, and receiving commissions based on confirmed sales. This approach naturally expands the agent network, accelerates deal closures, and ensures transparency and mutual benefit between developers and agents.
Operational Insights
Reelly.ai's platform offers developers access to a vast network of agents specializing in selling new developments, providing tools to manage relationships with agents and identify the most effective partners. The platform also organizes on-site events, live streaming of new project launches, and facilitates personal relationships with key players in the real estate industry. These operational strategies position Reelly.ai as a comprehensive solution for developers aiming to scale sales and build stronger relationships in the competitive market.
Strategic Opportunities and Future Directions
Reelly.ai aims to attract $100 billion in investments for partner developers in the world's top 10 megacities over the next five years. The company plans to achieve this by continuously enhancing its AI-driven platform, expanding its agent and developer networks, and introducing innovative programs like the Reelly Ambassador Program. By focusing on cutting-edge technology and strategic collaborations, Reelly.ai is well-positioned to transform the real estate experience and achieve significant growth in the PropTech industry.
Contact Information
For inquiries, Reelly.ai can be contacted via email. The company's headquarters are located at Dubai International Financial Centre, Gate Avenue - South Zone, Level 1.
