Reformation Brewery Company Profile

Background

Founded in October 2013, Reformation Brewery is a values-driven craft brewery headquartered in Woodstock, Georgia. The company emphasizes that the reasons behind drinking are as significant as the beverages themselves, promoting values such as acceptance, authenticity, moderation, humility, and humor. Reformation Brewery has expanded its presence with taprooms in Canton and Smyrna, Georgia, serving as community hubs that foster human connections and honest conversations.

Key Strategic Focus

Reformation Brewery's strategic focus centers on producing high-quality, yeast-forward beers that are crisp and full of aroma and flavor. The brewery utilizes a High Efficiency Brewing System (HEBS), which conserves up to 40% more water than traditional setups, reflecting its commitment to sustainability. The primary markets targeted include local communities in Georgia, with an emphasis on creating spaces that encourage social interaction and community engagement.

Financials and Funding

As of the latest available data, Reformation Brewery's estimated annual revenue is approximately $10.2 million, with a revenue per employee of $216,000. The company employs around 47 individuals. Specific details regarding funding history, recent funding rounds, and notable investors are not publicly disclosed.

Pipeline Development

Reformation Brewery offers a diverse range of beers, including year-round offerings and seasonal releases. The Smyrna location serves as a blendery, focusing on barrel-aging projects, sours, and mixed fermentations. Future developments include exploring ciders and expanding the variety of craft beverages offered to consumers.

Technological Platform and Innovation

The brewery's notable technological platform includes the High Efficiency Brewing System (HEBS), which enhances water conservation and brewing efficiency. This system aligns with Reformation Brewery's commitment to sustainability and responsible resource usage.

Leadership Team

Spencer Nix: Co-founder and CEO, with a background as a former pastor, emphasizing community building and authentic connections.

Nick Downs: Co-founder and Head Brewmaster, also serving as an international pilot, bringing a global perspective to the brewery's offerings.

Jessica Miller: Director of Marketing, focusing on brand development and community engagement.

Leadership Changes

There have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The craft beer industry in Georgia has experienced significant growth, with over 100 craft breweries established since 2011. The industry had a $2 billion economic impact in Georgia as of 2019.

Competitor Analysis

Key competitors in the Georgia craft beer market include:

SweetWater Brewing Company: Established in 1997 in Atlanta, known for its wide distribution and popular offerings.

Terrapin Beer Company: Founded in 2002 in Athens, recognized for innovative brews and a strong regional presence.

Creature Comforts Brewing Co.: Based in Athens since 2014, noted for its community involvement and unique beer styles.

These competitors focus on diverse beer portfolios, community engagement, and expanding distribution networks.

Strategic Collaborations and Partnerships

Reformation Brewery has engaged in collaborations with local businesses and organizations to strengthen its market position and innovation capacity. Notably, the brewery partnered with Variant Brewing Company and Sprayberry Bottle Shop to create a Pineapple Milkshake IPA, with proceeds supporting furloughed staff during the COVID-19 pandemic.