Market Research Report: REFY

1. Company Overview

Name and Mission of the Company

REFY
Mission: Simplifying beauty by offering products designed to be essentials that are easy-to-use, multifunctional, and encourage customers to embrace their natural beauty.

Foundation Details

Founded: November 2020

Founders: Jess Hunt and Jenna Meek

Key People

Jess Hunt: Founder

Jenna Meek: Co-founder

Headquarters

No information is available

Number of Employees

No information is available

Revenue of the Company

No information is available

What is the Company Known For

REFY is known for its innovative beauty products which are vegan, cruelty-free, and fragrance-free, with a commitment to making customers confident in celebrating their natural beauty.

2. Products

Product Offerings and High-Level Descriptions

REFY offers a variety of beauty products focused primarily on lips, eyes & brows, and face & body.

Key Products and Features

Lips

1. Blur Liner

Description: Lip liner that effortlessly creates the appearance of fuller lips.

Key Features: Available in 6 true-to-tone shades, easy-to-use.

2. Blur Liner Duo

Description: A duo of lip liners for fuller lips.

Key Features: Provides ease for matching different shades.

3. Lip Sculpt

Description: Dual-ended lip liner and setter.

Key Features: Available in 7 shades, ensures lasting lip definition.

4. Lip Gloss

Description: High-shine lip gloss with the benefits of balm.

Key Features: Available in 10 shades, gives a glossy, hydrated finish.

5. Cream Blush

Description: Buildable color-enhancing cream blush.

Key Features: Available in 7 shades, enhances natural complexion.

Eyes & Brows

1. Lash Sculpt

Description: Sculpt, lift, and lengthening mascara.

Key Features: Defines and lengthens lashes.

2. Brow Sculpt

Description: Wax-gel hybrid to shape, sculpt, and set eyebrows.

Key Features: Ensures well-groomed brows all day.

Face & Body

1. Cream Bronzer

Description: Buildable, cream-based bronzer.

Key Features: Available in 5 shades, gives a natural, sun-kissed glow.

2. Gloss Highlighter

Description: Non-stick liquid face highlighter.

Key Features: Provides a glowing complexion.

3. Concealer

Description: Hydrating, serum-based brightening concealer.

Key Features: Available in 24 shades, lightweight and easy to blend.

3. Recent Developments

New Products Launched

1. Skin Trio SPF 50

Description: Protects, hydrates, and brightens in one easy step.

Launch Date: No specific date provided.

2. Blur and Hydrate Primer

Description: Blurs, hydrates, and controls for over 8 hours.

Launch Date: No specific date provided.

3. Face Setter

Description: Skincare mist and setting spray hybrid that locks makeup in place all day.

Launch Date: No specific date provided.

New Features Added to Existing Products

No information is available

New Partnerships

No information is available

4. Community Engagement

REFY prioritizes community engagement by actively listening to their customers and developing products that address their needs. They organize community events and maintain transparency and candid communication with their consumer base, demonstrating their commitment to fostering a supportive and engaged community.

Note: This report is based on the information available at the time of preparing. Some specific details such as the headquarters' location, the number of employees, annual revenue, and additional recent developments were not provided within the data provided.