Relatable Company Profile

Background

Overview

Relatable is a global full-service influencer marketing agency headquartered in Stockholm, Sweden. Established in 2016, the company specializes in creating data-driven, creative influencer marketing campaigns that deliver measurable results and drive meaningful engagement. With a team of passionate professionals, Relatable has executed over 30,000 successful influencer collaborations worldwide, assisting brands in connecting with their target audiences authentically and effectively.

Mission and Vision

Relatable's mission is to empower brands by transforming their marketing strategies through authentic, high-performing influencer content. The company's vision is to revolutionize the advertising industry by turning individuals' passions into full-time careers, thereby fostering a more genuine and impactful connection between brands and consumers.

Industry Significance

Operating within the advertising and marketing industry, Relatable has established itself as a significant player in the influencer marketing sector. Its innovative approach and extensive experience have enabled brands to effectively leverage influencer partnerships, resulting in enhanced brand visibility and consumer engagement.

Key Strategic Focus

Core Objectives

Relatable aims to scale influencer marketing efforts for brands, create compelling content, expand audience reach, and drive sales growth. The company focuses on delivering customized strategies that align with each brand's unique goals and target demographics.

Areas of Specialization

The agency specializes in:

Influencer Marketing: Utilizing influential content creators to amplify brand messaging and market presence.

Content Production, User-Generated Content (UGC), and AI-Generated Content (AIGC): Managing high-quality content creation by creators, AI, or a combination of both to engage audiences effectively.

Paid Media: Employing targeted advertising strategies on platforms like TikTok, Meta, YouTube, and Snapchat to reach and engage specific personas.

Key Technologies Utilized

Relatable leverages advanced technologies, including its proprietary operating system, Ruby, developed over eight years, to streamline influencer marketing processes and enhance campaign efficiency.

Primary Markets Targeted

The agency operates in over 50 countries, offering services to brands seeking to connect with diverse global audiences.

Financials and Funding

Funding History

Relatable has undergone multiple funding rounds, including a pre-seed round, to support its growth and expansion initiatives. Specific details regarding the total funds raised and notable investors are not publicly disclosed.

Utilization of Capital

The capital raised has been utilized to enhance technological capabilities, expand the team, and scale operations to meet the growing demand for influencer marketing services globally.

Pipeline Development

Key Pipeline Candidates

As a service-oriented agency, Relatable's pipeline development focuses on:

Client Acquisition: Identifying and onboarding new brands seeking influencer marketing solutions.

Campaign Development: Designing and executing tailored influencer marketing campaigns that align with client objectives.

Content Creation: Producing engaging content in collaboration with influencers to drive brand awareness and engagement.

Stages of Development

The agency's projects progress through stages of strategy formulation, influencer selection, content creation, campaign execution, and performance analysis.

Target Conditions

Relatable targets brands across various industries, including fashion, lifestyle, technology, beauty, wellness, sports, food, automotive, and arts & culture.

Anticipated Milestones

Milestones include successful campaign launches, achievement of client KPIs, and expansion into new markets.

Technological Platform and Innovation

Proprietary Technologies

Relatable's proprietary operating system, Ruby, is a significant technological platform that streamlines influencer marketing processes, enhancing campaign efficiency and scalability.

Significant Scientific Methods

The agency employs data-driven strategies, utilizing analytics and insights to inform campaign decisions and optimize performance.

AI-Driven Capabilities

Relatable integrates AI technologies in content creation, including AI-Generated Content (AIGC), to produce engaging and relevant content at scale.

Leadership Team

Key Executives

U. E.: Chief Executive Officer

J. C.: Head of Production & Execution

L. H.: Head of Project Management

Professional Backgrounds and Contributions

The leadership team comprises professionals with extensive experience in marketing, content creation, and project management, contributing to Relatable's growth and success in the influencer marketing industry.

Competitor Profile

Market Insights and Dynamics

The influencer marketing industry is experiencing rapid growth, with brands increasingly investing in authentic and engaging content to connect with consumers. This trend presents opportunities for agencies like Relatable to expand their services and client base.

Competitor Analysis

Key competitors include:

IMA: A marketing services company based in Amsterdam, competing in the same industry.

Cure Media: A Stockholm-based company specializing in software and internet services related to influencer marketing.

United Influencers: Operating in the digital marketing and publishing field, also based in Stockholm.

Strategic Collaborations and Partnerships

Relatable has formed strategic partnerships with various brands and distributors to expand its reach and enhance service offerings. For instance, the company has partnered with Red Planet Group to distribute its products across Canada, aiming to scale the business and better serve Canadian retailers.

Operational Insights

Relatable's extensive international experience, having worked in over 50 countries, positions it as a versatile partner capable of managing multi-market influencer campaigns. This global reach appeals to brands seeking both global consistency and localized strategies.

Strategic Opportunities and Future Directions

Relatable is focused on replicating its success in North America globally by scaling operations abroad and strengthening retail integration. The company aims to drive demand for its trend-led products in new and emerging markets through strategic partnerships and localized strategies.