Company Research Report: Relay42

Company Overview

Name

Relay42

Mission

No information is available

Founded

No information is available

Founders

Koen (Full name not provided)

Tomas (Full name not provided)

Triggered by a poor personalization experience in online ads, Koen and Tomas decided to create a platform that unifies user data to personalize marketing content.

Key People

Tomas Salfischberger – Co-founder & CEO

Koen Bos – Co-founder & CTO

Headquarters

Amsterdam, The Netherlands

Address: Meeuwenlaan 100, 1021 JL Amsterdam

Contact: +31 (0)20 303 5800

London, United Kingdom

Address: 55 Baker Street, London, W1U 8EW

Singapore

Address: 30 Bukit Pasoh Road, Singapore 089844

Number of Employees

No information is available

Revenue

No information is available

Known For

Relay42 is known for its Customer Data Platform (CDP) designed to be highly usable for marketers, facilitating real-time, AI-driven, personalized customer journeys across multiple touchpoints.

Products

Customer Data Platform (CDP)

High-level Description

Relay42's CDP enables businesses to create meaningful customer relationships by transforming fragmented interactions into seamless journeys. The platform supports marketers in deploying targeted campaigns without needing extensive IT support or coding knowledge.

Key Features

Journey Orchestration & Connectivity

Enables integration of customer profiles to any channel

Allows personalized experiences across multiple channels

AI-powered Predictions

Provides ready-to-use prediction modules

Customizes predictions based on unique data sets

High Privacy and Data Security Standards

Data pseudonymization

Server-side tracking

Compliance with data processing regulations

Advanced Identity Management

Real-time data processing and identity mapping

Flexible identifier use

Data Activation

Connect and use data across internal and external channels

Supports offline and legacy systems

Intelligent Journey Orchestration

Personalized, sequential messaging across touchpoints

Real-time campaign optimization

Artificial Intelligence

No need for AI experts

Marketing teams can create and deploy AI models

Insights and Analytics

Rapid analysis of large data sets

Real-time analytics

Generative AI for insights

Recent Developments

New Products Launched

Journey AI Module

Enables smart prediction models for personalized customer journeys

New Features Added to Existing Products

Enhanced Data Security Features

Partnership with Google’s Privacy Sandbox APIs

Sophisticated connectivity to AdTech channels

Enhanced Insights & Reporting Module

New Partnerships

DigitalAudience for Cross-Device Capabilities

Enhances digital identity resolution capabilities

Case Studies and Results

KLM

Challenges:

Balancing customer-first vision with effective decisioning

Solutions:

Data-driven experiments with Relay42 for personalized marketing

Results:

+25% increase in revenue via email

+5% conversion increase via paid and owned channels

Vattenfall

Challenges:

Identifying customers online and adhering to GDPR regulations

Solutions:

Identity resolution and personalized banner ads

Results:

1.12% reduced churn

888% Return on Advertising Spend (ROAS)

Levi's

Challenges:

Connecting data across multiple channels

Solutions:

Unified data view and fast onboarding to Relay42 CDP

Results:

115% uplift in brand search conversion rate

377% increase on Facebook & Instagram conversions

Mazda

Challenges:

Reducing media waste and improving relevance

Solutions:

Differentiated targeting and personalized ads

Results:

+90% increase in information requests

+100% increase in ad conversion ratio

Eneco

Challenges:

Creating an omnichannel strategy and relevant offers

Solutions:

Marketing automation and integration of online/offline channels

Results:

+300% increase in conversion rate

NS (Dutch Railways)

Challenges:

Scaling hyper-personalization across touchpoints

Solutions:

Orchestration engine for seamless customer journeys

Results:

+14.9% conversion rate uptake

+776% click-through rate on personalized homepage

This report provides a comprehensive overview and recent developments at Relay42, primarily focused on the company's products, their unique features, and notable customer success stories.

The structured data exemplifies Relay42’s role in enabling sophisticated, real-time, personalized marketing strategies through an accessible and robust customer data platform.