Company Profile: Reloy

Background

Reloy, formerly known as Loyalie IT Solutions, is a proptech firm established in 2015 by founder and CEO Akhil Saraf. The company is headquartered in Mumbai, India, and operates with a mission to leverage technology to create synergies across various stakeholders, bringing trust, transparency, and growth to the real estate ecosystem. Reloy aims to connect all elements of the real estate industry to make the homeowning journey seamless.

Key Strategic Focus

Reloy specializes in providing digital amenities and engagement platforms for real estate developers, focusing on enhancing referral sales and managing channel partners. The company's core objectives include:

ConnectRE: A platform that empowers top-tier builders to boost referral sales through technology, marketing, and engagement. It simplifies the homeowner journey from site visit to possession and beyond, crafts memorable customer experiences via events and brand alliances, integrates smart technology to enhance daily living, and increases loyalty through omnichannel engagement.

WinnRE: A platform designed to build a robust broker network by facilitating easy channel partner empanelment, providing personalized sales kits, offering real-time lead updates, automating invoice generation, and ensuring transparent transactions through a brokerage calculator.

Financials and Funding

Reloy has experienced significant financial growth and investment:

Revenue Growth: In the fiscal year 2021-22, the company's turnover more than doubled to ₹4.3 crore from ₹2 crore in the preceding year.

Funding Rounds:

May 2022: HDFC Capital Advisors Ltd acquired a 7.2% stake in Reloy for ₹1.1 crore.

January 2022: Raised ₹5 crore from investors, including Inflection Point Ventures, to expand and grow its business.

June 2023: Secured ₹7.2 crore in a pre-Series A2 funding round, with participation from existing investors and new investors like BlueLotus VC and Dream Green Capital.

The capital raised is intended to fuel the company's growth and expansion plans, including entering new cities and strengthening technological capabilities.

Technological Platform and Innovation

Reloy distinguishes itself through its proprietary technological platforms:

ConnectRE: Enhances referral sales and customer engagement by integrating smart technology and providing a seamless homeowner journey.

WinnRE: Streamlines channel partner management with features like easy empanelment, personalized sales kits, and real-time lead updates.

These platforms integrate with builders' existing CRM and ERP systems, offering plug-and-play solutions that enhance engagement and satisfaction levels for both homeowners and channel partners.

Leadership Team

Akhil Saraf: Founder and CEO. Akhil's journey from a CA aspirant to establishing Reloy reflects his dedication to transforming the real estate landscape in India.

Abhay Ambo: Chief Sales Officer.

Devesh Jhunjhunwala: Chief Technology Officer.

Nizam Saifi: Vice President - Strategic Alliances.

Competitor Profile

Market Insights and Dynamics

The proptech industry in India is experiencing rapid growth, driven by increasing digital adoption in the real estate sector. Companies like Reloy are at the forefront, offering innovative solutions to enhance customer engagement and streamline operations for developers.

Competitor Analysis

Reloy's primary competitors include:

Bilt Rewards: Founded in 2019, Bilt Rewards operates in the fintech software industry, focusing on loyalty programs.

RentTrack: Established in 2013, RentTrack competes in the real estate agencies industry, offering services related to rent payments and credit reporting.

Totality: Founded in 2017 and headquartered in Mumbai, Totality operates in the real estate and construction industry, providing digital solutions for real estate developers.

Strategic Collaborations and Partnerships

Reloy has established significant collaborations to strengthen its market position:

HDFC Capital Advisors Ltd: Acquired a 7.2% stake in Reloy, providing financial backing and strategic support.

Inflection Point Ventures: Participated in funding rounds to support Reloy's expansion and technological advancements.

Operational Insights

Reloy's strategic considerations include:

Market Position: By offering platforms like ConnectRE and WinnRE, Reloy positions itself as a leader in enhancing referral sales and channel partner management for real estate developers.

Competitive Advantages: The company's ability to integrate its platforms with existing CRM and ERP systems provides a seamless experience for clients, setting it apart from competitors.