Company Research Report: Remerge

Company Overview

• Name: Remerge

• Mission: Inspire user action, spend, and loyalty through millions of in-app ad placements to acquire new users and engage existing users.

• Founding: Remerge was founded in 2014 by five co-founders.

• Key People: Specific key people in the company are not detailed in the data provided.

• Headquarters:

• Berlin: Heidestr. 9, 10557 Berlin

• New York: Union Square on Park, 215 Park Ave S, 9th Floor, New York, NY 10003

• Tokyo: H1O Shibuya Jinnan # 706, 1-5-6 Jinnan, Shibuya-ku, Tokyo 150-0041, Japan

• Singapore: Spaces Triple One Somerset, 111 Somerset Road, #03-09, Singapore 238164

• Seoul: Fast Five Gangnam 4, K-Square 12th floor, Gangnam-daero 94-gil 10, #1204 & #1205 Gangnam-gu, Seoul, 06134

• Number of Employees: Over 180 employees.

• Revenue: No information is available.

• Known For: Remerge is known for creating the first in-app retargeting solution and contributing to the mobile advertising industry.

Products

Overview

Remerge offers a range of services focused on programmatic in-app advertising, helping clients acquire new users and retain existing ones by placing dynamic and personalized ads across a wide network.

• Core Offerings:

• User Acquisition and Retargeting: Develop a comprehensive app marketing strategy that combines user acquisition and targeted re-engagement.

• Dynamic Segmentation: Build audience segments in real-time for delivering personalized ads.

• Programmatic Advertising Strategy: Tailored advertising strategies from setup to performance analysis and creative testing.

Key Features

• In-App Advertising: Provides access to millions of in-app ad placements for user engagement.

• Real-Time Audience Segmentation: Enables real-time data analysis to construct focused audience groups.

• Bid Optimization: Includes smart ad buying with optimal bid calculations.

• Incrementality Measurement: Tools like Ghost Bids and Causal Impact for precision measurement.

• Dynamic Product Ads: Customized advertising for individual-level user interaction.

Recent Developments

• Recent Initiatives:

• Integration with various platforms, including Google, Mopub, Applovin, and Iron Source, among others.

• Adoption of Privacy Sandbox technology in collaboration with Verve Group for on-device bidding.

• New Products or Features: No new specific products launched were mentioned. Focus has been on enhancing existing services and ensuring privacy and security in data handling.

• Partnerships: Integration with 26+ supply partners and maintaining robust relationships with various supply-side platforms.

Conclusion

Remerge stands out in the mobile advertising sector with its commitment to programmatic in-app advertising, offering customized strategies and precision measurement tools. While specific financial data such as revenue is unavailable, the company's expansive geographic presence and advanced technology integrations underscore its significance in the app marketing landscape.