Company Research Report: ReneVerse

Company Overview

• Name: ReneVerse

• Mission of the Company: ReneVerse aims to revolutionize in-game advertising by delivering scalable and immersive in-game product placement innovation. The company empowers advertisers to authentically reach audiences as part of gaming experiences, while enabling game developers to monetize through seamless integration.

• Vision: To establish immersive ad formats as the global standard for in-game advertising, ensuring authentic and uninterrupted advertising experiences for players, brands, and games alike.

• Founded By: No information is available.

• Headquarters: Singapore

• Number of Employees: 11-50 employees

• Revenue: No information is available.

• Known For: ReneVerse is renowned for being both a multi-blockchain, game-to-game asset interoperability platform and/or an in-game ads infrastructure provider known for non-intrusive ads that blend seamlessly into game environments.

Key People

• Vladan Petrovic: CTO

• Abhishek Saraph: Sales Development Representative

• Giang Nguyen: Data Insights Leader

• Faik Malik: Lead Software Engineer

Products

Smart Ads

• Description: Smart Ads include image and video ads blended into the game environment.

• Key Features:

• Dynamically served and contextually relevant content based on the player audience.

• Non-intrusive and seamlessly integrates with gameplay.

• Programmatic infrastructure leveraging existing supply-side channels.

Branded Objects

• Description: 2D/3D in-game branded objects for custom product placement.

• Key Features:

• Interactivity and contextually targeted experiences.

• These assets vary from being simple 2D billboards to complex 3D interactive objects.

• Designed for deeper player engagement and meaningful brand integration.

Recent Developments

• New Partnerships:

• Partnership with PubMatic: A strategic collaboration to expand immersive in-game ad formats to PubMatic's premium advertiser network. This enables enhanced programmatic advertising through robust infrastructure solutions.

• Product Enhancements:

• Significant upgrades to Smart Ads and Branded Objects, focusing on enhancing advertisement performance.

• Introduction of Branded Objects as a scalable premium in-game product placement solution.

• Technological Advancements:

• Expanding the adoption of in-game ad formats with improved functionality.

• Introduction of a no-code SDK for Unity and Web/JS games, providing game developers a straightforward integration process.

• Key Achievements:

• Partnered with Real Cricket, achieving over 1 billion ads impressions across 3.7 million unique users.

• Within two months, ReneVerse served over 1.7 billion ads to in-game users.

Industry Position

ReneVerse has positioned itself as a leader in the in-game advertising industry by successfully integrating non-intrusive ads that align with the modern gaming experience. Its use of blockchain for transparency in ad performance, coupled with the ability to provide cross-game asset compatibility, places it at the forefront of the digital advertising ecosystem in the gaming industry.

Additional Information

• Website: [https://reneverse.io](https://reneverse.io)

• Industry: IT Services and IT Consulting

• Type: Privately Held

Conclusion

ReneVerse.io is an innovative company focusing on transforming the in-game advertising sector with its immersive and non-disruptive advertising technologies. Through strategic partnerships and product advancements, it actively challenges traditional forms of in-game advertisements, aiming to establish a standard of excellence within the gaming and advertising industries.