RB

Renovation Brands

www.renovationbrands.com link_icon

Company Research Report: Renovation Brands, LLC



Company Overview



Name


Renovation Brands, LLC

Mission


Empower our customers to bring their visions to life.

Founding Details


  • Founded: 2002

  • Founder: Rick Morse


Key People


  • Chief Executive Officer: Marc Sieger (Appointed in 2017)

  • Chief Financial Officer: Peter Elkes (Appointed in 2020)

  • Vice President of Ecommerce: Ken Wegrzyn (Appointed in 2022)

  • Vice President, Supply Chain: Daniel Hladky (Appointed in 2022)

  • Vice President, Human Resources: Marta Vittini (Appointed in 2023)

  • Vice President of Technology: Steven Belongia (Appointed in 2022)

  • General Manager, RTA & KDP: Michael Gallaher

  • General Manager, Trueform Concrete and Blendhouse: Andrew Lippman

  • General Manager, Decorative Finishes: Cody Simmons

  • General Manager, Décor Planet: Bevin Andrews (Appointed in 2023)


Headquarters


No specific information available.

Number of Employees


No specific information available.

Revenue


No specific information available.

Overview


Renovation Brands is a vertically integrated, multi-brand, and digitally native e-commerce platform for home improvement products. The company serves a $10+ billion core addressable market across residential and commercial spaces, and is recognized as a top 500 e-retailer. Renovation Brands offers unique digital do-it-yourself tools supported by in-house USA experts for product and design assistance.

Products



Product Offerings


Renovation Brands operates multiple brands, each leading in its niche:
  • American Tin Ceilings: Manufacturer and direct supplier of tin ceiling products.

  • Reggio Registers: Manufacturer of premium quality registers, grilles, and high velocity outlet covers.

  • Baseboarders: Provider of modern baseboard heaters.

  • Decor Planet: Retailer of luxurious home and bathroom products.

  • Electric Fireplaces Direct: Online dealer for electric fireplaces with over 20 years of industry experience.

  • Mantels Direct: Provider of fireplace mantels, shelves, and outdoor living products.

  • Trueform Concrete: Artisanal concrete furnishings and bespoke products.

  • Blendhouse: Materials supplier for specialty concrete casting.

  • RTA Cabinet Store: Provider of ready-to-assemble kitchen cabinets and renovation products.


Product Descriptions


  • American Tin Ceilings: Tin ceiling panels in various patterns and finishes, used for architectural enhancement and acoustics.

  • Reggio Registers: Decorative registers and grilles designed for both aesthetic and functional purposes in HVAC systems.

  • Baseboarders: Stylish baseboard heater covers that provide a modern look and enhanced safety.

  • Decor Planet: Broad range of fixtures and furniture for bathrooms and homes, emphasizing luxury.

  • Electric Fireplaces Direct: Electric fireplaces combining aesthetic appeal with functional heating solutions.

  • Mantels Direct: Fireplace mantels and shelves customizable for different styles of home renovation.

  • Trueform Concrete: Custom concrete products including countertops, sinks, and furniture with high design value.

  • Blendhouse: Specialty blends for concrete fabricators to create custom-designed mixes.

  • RTA Cabinet Store: Ready-to-assemble cabinetry offering convenience and cost efficiency for kitchen and bath renovations.


Key Features


  • Configurator Tools: Customizable visual tools allowing customers to visualize and configure products in their own environment.

  • Visualizer Tools: Product-specific visualizers helping customers make design decisions by seeing how products fit together in various settings.

  • High-Quality Materials: Use of premium materials across all product lines ensures durability and aesthetic appeal.

  • Dedicated Customer Support: Expert customer support teams provide assistance with product selection and design.


Recent Developments



New Products and Features


  • Cabinet Assembly 3D Installation App: Launched in December 2021 to aid customers in easy, error-free cabinet assembly.

  • New Register Designs: Reggio Registers released new styles inspired by latest trends in April 2021 and September 2021.

  • American Tin Ceilings: Introduced new tin ceiling designs in December 2020 and March 2021.

  • Acoustic Tin Ceilings: Launched in August 2019 focusing on noise reduction with design aesthetics.


New Partnerships and Acquisitions


  • 2021 Acquisitions: Trueform Concrete and Blendhouse joined the Renovation Brands family, expanding into new markets.

  • 2020 Acquisition: Profile Designs, a provider of artisanal decorative finishes, joined the company.

  • 2019 Acquisition: Acquired DecorPlanet.com, enhancing presence in the home and bathroom product space.

  • Accelerated Growth in Kitchen & Bath Market: Expanded significantly in 2019.


Other Developments


  • Digital Fuel Capital Investment: Reacquired investment in 2021, recapitalizing Renovation Brands' growth strategy.

  • New Warehouse Facility: Added in Alabama in 2018 to accommodate increasing customer demand.

  • Facilities and Infrastructure: Ongoing investments in digital and physical infrastructure to support rapid growth and market expansion.


Note


No information is available for specific revenue figures, number of employees, or headquarters location.