replenysh

Replenysh is a Los Angeles-based company dedicated to transforming the recycling industry by building a technology-driven platform that connects brands, suppliers, and operators to facilitate the collection, sorting, and recycling of materials. Founded in 2016 by Mark Armen, Replenysh aims to eliminate landfills and ocean pollution by creating a more profitable circular economy for the recycling industry and establishing closed-loop supply chains for brands and manufacturers.

Key Strategic Focus

Replenysh's strategic focus centers on developing the Material Recovery Grid, a data-driven system that brings intelligence and control to every part of the material journey. This platform helps discover untapped materials, streamlines the activation and recovery process, and creates verified supply networks that brands and manufacturers can trust and control. By transforming everyday locations—such as amphitheaters, hotels, bars, restaurants, and warehouses—into intelligent material collection hubs, Replenysh connects them directly with processors and brands, enabling the creation of resilient circular supply chains at scale.

Financials and Funding

Replenysh has successfully secured funding to support its mission:

• Seed Round (July 2020): Raised $2 million led by Kindred Ventures, Floodgate Fund, and 122WEST.

• Series A (April 2025): Raised $8 million led by M13, with participation from Incite, Kindred Ventures, and Floodgate Fund. The funds are intended to accelerate the expansion of the Material Recovery Grid and scale operations nationwide.

Technological Platform and Innovation

Replenysh's platform stands out due to its proprietary technologies and innovative methodologies:

• Material Recovery Grid: A data-powered platform that turns waste into a reliable, cost-predictable circular supply chain for brands nationwide.

• Destination Promise™: A guarantee that materials collected through Replenysh's platform are tracked and sent to their intended recycling destinations, ensuring transparency and trust.

Leadership Team

Replenysh's leadership team comprises experienced professionals dedicated to advancing the company's mission:

• Mark Armen: Founder and Chief Executive Officer. Mark has been instrumental in developing Replenysh's vision and strategic direction since its inception.

• Andrew Langtry: Chief Operating Officer. Andrew brings extensive experience in marketplace strategy and operational excellence, having previously served as Vice President and General Manager at WM Technology. He leads Replenysh's strategy, operations, and market expansion efforts.

Competitor Profile

Replenysh operates in a competitive landscape with several key players:

• TerraCycle: Founded in 2002, TerraCycle specializes in recycling hard-to-recycle materials and operates in the waste management services industry. With 250-500 employees and $27.4 million in funding, TerraCycle is a significant competitor.

• Recycle2Trade: Established in 2014 and headquartered in Brighton, England, Recycle2Trade focuses on the waste management services sector. The company has 1-25 employees and generates revenue between $100K and $5 million.

• Scrapo: Founded in 2017 in Sunnyvale, California, Scrapo operates in the online retailers sector, competing in the recycling industry. The company has 1-25 employees and generates revenue between $100K and $5 million.

Strategic Collaborations and Partnerships

Replenysh has established significant collaborations to strengthen its market position:

• PepsiCo: In 2023, PepsiCo announced "pep+ Partners for Tomorrow," including CIRQU, a circularity initiative powered by Replenysh, to help customers meet their sustainability goals.

• Proud Source Water: Teamed up with Hyatt Centric Key West and Replenysh to launch the Infinite Bottle Project, an innovative circularity program.

Operational Insights

Replenysh's approach offers distinct competitive advantages:

• Data-Driven Platform: The Material Recovery Grid provides intelligence and control over the material journey, enabling brands to create resilient circular supply chains.

• Community Engagement: By transforming everyday locations into material collection hubs, Replenysh engages communities in the recycling process, increasing material recovery rates.

Strategic Opportunities and Future Directions

Replenysh is poised to capitalize on several strategic opportunities:

• Expansion into Recycling Deserts: The company is working to connect untapped supply in areas lacking robust recycling infrastructure with brands' demand, thereby expanding its network of recycled material suppliers and buyers.

• Technological Enhancements: Continued development of the Material Recovery Grid and other proprietary technologies will further streamline the recycling process and enhance supply chain transparency.

Contact Information

• Website: www.replenysh.com

• Social Media:

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Replenysh's innovative approach and strategic initiatives position it as a leader in transforming the recycling industry and promoting sustainable practices.